As a Market Research Officer, you will play a critical role in fueling our marketplace strategy with deep market insights, competitive pricing intelligence, and product innovation signals. Your research will inform category decisions, pricing strategies, vendor onboarding, and go-to-market plans across Nigeria's dynamic retail ecosystem.
Key Responsibilities
Pricing & Product Intelligence
Conduct regular price checks across all relevant B2B and open-market channels (online and offline).
Track promotions, price drops, bulk schemes, and new product launches.
Discover and benchmark new SKUs, package formats, and size variants within key categories.
Identify alternative data sources (distributors, competitors, retail panels, informal market operators) for cross-validating pricing and packaging info.
Market Sensing & Primary Research
Conduct field surveys and market visits to gather pricing, packaging, and product availability data.
Map category momentum: Understand which SKUs or brands are gaining/losing share across geographies.
Act as a central source for all product and SKU-level insights needed by the sourcing, logistics, or marketing teams.
Competitor & Trade Activity Monitoring
Track competitor activity including BTL campaigns, in-market activations, trade schemes, and seasonal pushes.
Build and maintain a market intelligence dashboard for rapid category decision-making.
Cross-Functional Support
Partner with category managers, procurement teams, and marketing to inform launch decisions, assortment mix, and local pricing.
Maintain a repository of actionable insights for regular use by sales, sourcing, finance, and leadership teams.
Prepare and present weekly/monthly intelligence reports.
Qualifications
2–4 years of experience in market research, category insights, or retail intelligence, ideally in FMCG, B2B commerce, or e-commerce.
Strong understanding of retail pricing structures, wholesale-distributor economics, and packaging formats.
Experience conducting primary field research (surveys, store visits, trade interviews).
Ability to manage and analyze data in Excel, Google Sheets, or data visualization tools.
Comfortable working in fast-paced, data-driven environments with shifting priorities.
Excellent communication skills in English and at least one major local Nigerian language.
How To Apply
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Make sure to send your application before the closing date.
Note: Only shortlisted candidates are contacted.
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