National Sales Manager Lagos

Bradfield consulting is a professional service firm created to provide human resource solutions for organizations of any size.

Our goal is to help our esteemed clients eliminate issues bordering on having incompatible or inexperienced employees. Our partnership begins from attracting the right employees, settling them well at work and ensuring that they are equipped to deliver on your goals.

Our culture of seamless collaboration enables us to go well beyond  recruitment; we meet with every client, seeking to understand their needs and culture in a bid to engage the perfect candidate fit for them. This collaborative culture of problem-solving enables us to add great value to our clients businesses. We are  recruiting to fill the position below:

 Job Title: National Sales Manager

Location: Lagos

Employment Type: Full-time Job Summary

The National Sales Manager will provide strategic and operational leadership for the organization's sales function, driving revenue growth, market penetration, and distribution excellence across all channels and regions. The successful candidate will be responsible for developing and executing sales strategies, building and managing high-performing distributor and customer networks, and ensuring the achievement of volume, value, profitability, and market share objectives. This role requires a commercially driven and results-oriented leader with a proven ability to build scalable sales operations, strengthen route-to-market effectiveness, and deliver sustainable business growth in a competitive FMCG environment. Working closely with senior leadership, the National Sales Manager will lead the development of sales capabilities, systems, and processes that support operational excellence, customer satisfaction, and long-term market expansion.

Develop and execute the approved national sales plan across Seasonings, Snacks and Breakfast Build the company’s route-to-market model across general trade, wholesalers, distributors, open markets, modern trade, key accounts, institutional channels and relevant e-commerce channels. Convert company revenue ambitions into practical territory, channel, customer, distributor and salesperson targets with clear accountability. Build a scalable sales organisation with the capability to execute both immediate product launches and future geographic and category expansion. Drive profitable growth by balancing volume, pricing, gross margin, trade investment, distribution costs, customer credit and collections. Establish disciplined sales forecasting, pipeline management, reporting, field controls and commercial decision-making using reliable data. Work closely with Marketing, Innovation & R&D, Supply Chain, Operations and Finance to ensure demand generation is converted into availability, sell-in, sell-out and cash.

Bachelor’s Degree / HND in Marketing, Business Administration, Economics, Finance or a related discipline; MBA or relevant postgraduate qualification is advantageous.

Minimum 12 years of progressive FMCG sales experience, including at least 5 years leading substantial regional, multi-region or national sales operations. Preference for seasonings and packaged-food sales experience in Nigeria, particularly general trade and open markets. Candidates from other FMCG categories must demonstrate transferable distribution and launch experience. Demonstrable experience building or managing distributor networks, general trade, wholesalers and modern/key accounts. Evidence of delivering material revenue and distribution growth and managing commercial targets with strong accountability for results. Experience launching new products, entering new regions or building distribution for brands that were not yet market leaders is strongly preferred. Demonstrated exposure to pricing, margin, credit, collections, trade spend and sales-force productivity. Strong understanding of Nigeria’s diverse regional markets, trade structures, customer economics and route-to-market realities.

The ideal candidate should demonstrate a strong track record of sales leadership and possess the commercial, strategic, and operational capabilities required to drive sustainable growth in a competitive FMCG environment. Key areas of competence include:

Sales strategy development, planning, and execution. Revenue growth, market expansion, and target achievement. Route-to-market development, distribution management, and territory expansion. Distributor, wholesaler, and key account relationship management. Sales force leadership, coaching, and performance management. Pricing, margin optimization, and commercial decision-making. Sales forecasting, demand planning, and business performance management. Trade execution, customer development, and market intelligence. Strong analytical, negotiation, communication, and stakeholder management skills. A results-driven mindset, coupled with integrity, professionalism, and adaptability in fast-paced business environments.

The organization offers a highly competitive remuneration package designed to attract, motivate, and retain exceptional leadership talent. The package includes:

Competitive base salary benchmarked against comparable national sales leadership roles in Nigerian FMCG. Performance-based annual incentive linked to revenue, margin, distribution, collections and control measures. Any longer-term incentive participation is subject to company approval and specific offer terms. Benefits and allowances will be confirmed in the approved offer, including statutory pension arrangements and any approved vehicle, health or insurance benefits.

9th December, 2026. How to Apply

Interested and qualified candidates should submit their CV to: [Email hidden - Login to reveal] using ‘’National Sales Manager’’ as the subject of the email.