Brand and Community Lead

About the Role


The Brand & Community Lead plays a pivotal role in shaping how we’re perceived by our team, by our partners, and by the world. This role blends internal culture building, content creation, external brand storytelling, and community engagement (including social media). You’ll work cross-functionally with our People team, design and marketing, and product teams to ensure we show up consistently across all touchpoints- from onboarding to LinkedIn, from Slack to Instagram.


What You’ll Do

Internal Brand & Culture


Lead internal campaigns that promote team culture, spotlight accomplishments, and reinforce our values
Manage internal communications (e.g. culture decks, team spotlights, internal events, birthdays, recognition rituals)
Collaborate with leads and teams to collect updates and stories for internal and external use
Support employer branding efforts through recruitment content and cultural storytelling


Content Creation & Brand Voice


Develop and maintain a consistent brand voice across internal and external channels
Create content that communicates who we are- from LinkedIn posts to Medium articles, culture videos, and slide decks
Partner with designers to bring content to life visually (you don’t need to be a designer, just a great collaborator)
Own the tone, clarity, and alignment of communication across Acumen’s channels


Social Media & External Community Engagement


Develop and manage our social media content calendar
Create and curate content that highlights our work, our people, and our values
Grow and engage with our audience on platforms like LinkedIn, Instagram, Twitter (X), etc.
Respond to community interactions and maintain a consistent and authentic online presence
Collaborate with growth/marketing team members on campaigns or product-specific storytelling


What We’re Looking For


3+ years in a brand, content, community, or internal communications role
Strong writing and content creation skills (bonus if you’ve done this in a brand or agency setting)
A storyteller who understands tone, clarity, audience, and alignment
Experience managing social media accounts and building an engaged audience
Comfortable working remotely and collaborating across functions
Deep interest in team culture, communication, and how strong internal culture shows up externally
Experience working with tools like Notion, Slack, Canva, Figma, Jira and scheduling platforms