Brand and Marketing Manager

Position Overview:

The role encompasses the following responsibilities, but is not limited to:


Devising and implementing marketing initiatives including campaigns, events, sponsorships, and corporate social responsibility programs.
Enhancing brand recognition and increasing brand value and profitability.
Guaranteeing that messaging and marketing activities align with brand and company values
Creating, implementing, overseeing, and evaluating the company's social media strategy to boost brand awareness, reinforce marketing efforts, and increase sales.
Establishing and defining social media Key Performance Indicators (KPIs)
Tracking SEO and user engagement and proposing content optimization strategies
Organizing and executing commercial advertisements, including photo and video production
Overseeing influencer marketing to drive conversions
Recommending and implementing new features beneficial for brand awareness development, such as promotions and contests
Keeping abreast of current technologies and trends in social media, design tools, and applications
Administering the budget for sponsored ad and Google Ads campaigns
Assessing and reporting to management on the effectiveness of all marketing and social media initiatives
Crafting content for regular newsletters, bulk email, and SMS marketing campaigns
Investigating and analyzing consumer behavior, market trends, and competitor activities.
Formulating and executing strategies that resonate with the target audience.


Job Requirements


Bachelor's degree in Marketing or a related field and/or 1 - 3 years of experience in digital marketing / public relations/social media management
Prior work experience (1- 4 years) in similar positions is necessary, with the ability to apply acquired knowledge to related or similar tasks in the new business environment. Experience in a marketing agency or corporate marketing department is preferred.
Skills: strong verbal and written communication, organizational/planning abilities, managerial competence, analytical thinking, adaptability to change, decision-making, problem-solving, initiative, innovation and creativity, risk-taking, people management, interpersonal skills
Expertise: strategic marketing; digital/internet/mobile marketing; ATL, BTL, CSR, direct marketing and other communication channels;
PR proficiency; understanding of advertising and media parameters; P&L analysis; familiarity with Nigerian Advertising laws, rules, and regulations
Proficiency in basic applications is expected: MS Office - Word, PowerPoint, Excel, Acrobat Reader, etc. In-depth knowledge of social media platforms and online review management tools is desired. Proficiency in Canva/Adobe Photoshop is a significant advantage.
Demonstrating exceptional oral and written communication, editing, and proofreading abilities.



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