Brand & Communications Strategist in Lagos

Mintyn online bank is a licensed digital product of Finex Microfinance Bank built to give you a free, smarter and better alternative to the banks of the past. It offers Personal and Business current accounts, Mutual Fund investments, and Business Registration with Corporate Affairs Commission (CAC). Mintyn Marketplace offers customers in-app access to a selection of groceries and Fast-moving goods at great prices. It is Headquartered in Lagos, Nigeria.

We are recruiting to fill the position below:

Job Title: Brand & Communications Strategist

Location: Lagos
Job Type: Full-time

Role Overview

• We are seeking a Brand & Communications Strategist who will be responsible for driving the brand image, visibility, and growth of the company.
• The ideal candidate will combine creativity with data-driven execution to boost awareness, sign-ups, and engagement across digital channels.
• This person will work closely with the Product and Business Development teams to ensure consistent messaging and impactful promotions.

Key Responsibilities

• Branding & Positioning – Own and manage the public image of the company, ensuring consistent brand identity, tone, and messaging across all platforms.
• Awareness & Visibility – Develop strategies to keep the company “in the face of everybody,” with the ultimate goal of boosting sign-ups and active users.
• Campaigns & Ads – Plan, execute, and monitor online advertising campaigns (Google, Meta, LinkedIn, etc.) to drive awareness, conversions, and customer acquisition.
• Creatives – Conceptualize and develop creative contents for marketing campaigns and social media engagement.
• Social Media Management – Oversee daily social media activities, create engaging posts, manage communities, and track performance.
• Cross-Functional Collaboration – Work with the Product and Business Development teams to design and execute promotions, feature launches, and product awareness campaigns.
• Push Notifications & CRM – Manage push notifications, email marketing, and other customer engagement tools to increase retention and usage.
• Analytics & Reporting – Track, analyze, and report on key marketing metrics, providing insights and recommendations for optimization.
• Trend Monitoring – Stay updated on digital marketing trends, tools, and competitor activities to keep the company ahead in the market.

Requirements

• Proven experience in a Similar role or Digital Marketer, Social Media Manager.
• Strong knowledge of digital marketing tools, analytics platforms, and ad managers (Google Ads, Facebook Ads Manager, etc.).
• Ability to create compelling content.
• Solid understanding of brand positioning and customer acquisition strategies.
• Experience working with cross-functional teams (Product, BD, etc.).
• Excellent communication and copywriting skills.
• Data-driven mindset with the ability to interpret metrics and optimize campaigns.

Preferred:

• Experience in FinTech, SaaS, or startups.
• Knowledge of SEO and content marketing.
• Familiarity with CRM and automation tools.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click Apply Now button to apply