Brand Manager

Reports to: Head of Marketing / Managing Director

Position Overview

We are looking for an experienced and innovative Brand Manager to spearhead the strategic development and execution of branding initiatives for our Hair and Hair Care product lines. The ideal candidate is passionate about beauty, has a deep understanding of the Nigerian market (particularly female consumers), and will drive strong brand presence, consumer engagement, and commercial growth. This is an exciting opportunity to shape one of Nigeria's leading hair brands from the heart of Lagos.

Key Responsibilities


Formulate and implement brand strategy for the entire portfolio of hair care products (extensions, treatments, shampoos, conditioners, styling products, etc.).
Establish and maintain a consistent brand image across all channels – retail, digital, influencer, and experiential.
Work closely with product development, sales, and marketing teams to introduce new products and campaigns.
Perform market and competitor analysis to identify trends, opportunities, and consumer needs specific to the Nigerian hair and beauty landscape.
Oversee and coordinate photo shoots, packaging design, influencer campaigns, and in-store activation for brand visibility.
Manage content creation and storytelling strategies across social media, traditional media, and advertising.
Develop robust trade marketing plans to support distributors, wholesalers, and retail outlets.
Oversee brand budgets, forecast demand, and track ROI of campaigns.
Track and report on brand performance (awareness, engagement, sales uplift, etc.) and adjust strategy accordingly.
Cultivate relationships with stylists, salons, and hair influencers to foster organic advocacy and loyalty.


Requirements & Qualifications


Bachelor's degree in Marketing, Business Administration, or related field.
4–7 years of brand management experience, ideally in the beauty or FMCG sector.
Comprehensive understanding of the Nigerian beauty/hair market, particularly consumer behavior in Lagos and other urban markets.
Strong project management skills with experience leading cross-functional teams.
Outstanding communication, storytelling, and visual branding skills.
Proficiency with tools such as Google Analytics, social media dashboards, and CRM/ERP systems.


Preferred Experience


Previous experience working with a hair extension brand, beauty brand, or cosmetics/FMCG company.
Established relationships with salons, stylists, and influencers in Lagos and other major cities.
Experience working with both premium and mass-market products.


Benefits


Competitive salary with performance-based bonuses.
Health insurance and wellness benefits.
Staff product discount and professional development support.
Dynamic and creative team environment.