Brand Strategy Manager, Ikeja

Ascentech Services Limited is a full-fledged Human Resource Solution Provider incorporated in 2013 with its Head Office in Lagos, Nigeria. We are committed to forging long-term partnerships with our clients by creating and delivering robust and flexible services that address the changing needs of their business.

We are recruiting to fill the position below:

Job Title: Brand Manager

Location: Ikeja Lagos,
Employment Type: Full-time
Reporting to: Head of Marketing

Job Purpose

• The Brand Manager is responsible for developing and executing strategies that drive brand growth, consumer engagement, and profitability.
• This role demands alignment of marketing activities with business objectives.

Key Deliverables & Responsibilities

• Develop and execute brand strategies, positioning, and communication plans.
• Lead new product development (NPD) and manage go-to-market launches.
• Conduct consumer and market analysis to identify opportunities and threats.
• Drive advertising campaigns, media planning, digital initiatives, and PR activities.
• Partner with trade marketing and sales to ensure strong in-market execution.
• Monitor and report on brand performance metrics (market share, awareness, profitability).
• Manage annual brand budget and ensure ROI from marketing investments.
• Oversee creative agencies, vendors, and research partners.

KPIs:

• Market share growth & brand penetration.
• Brand awareness and equity scores.
• ROI on marketing spend.
• Successful and timely NPD launches.
• Consumer engagement (digital and offline).

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, or related field (MBA is a plus).
• 5–8 years of marketing/brand management experience (FMCG preferred).
• Strong analytical, creative, and strategic thinking skills.
• Proficiency in consumer insights, market research, and P&L management.

Salary
N550,000 - N600,000 Monthly. 

Application Closing Date
13th October, 2025.

How to Apply
Interested and qualified candidates should send their CV to: [Email hidden - Login to reveal] usingthe job title as the subject of the email.