Communications Specialist

Job Summary


We are seeking a creative and results-driven Communications Officer to join our dynamic team.
The ideal candidate will be responsible for developing, implementing, and managing our marketing and communication strategies to enhance our brand visibility, engage our target audience, and drive lead generation.
You will be instrumental in telling our story, promoting our solar solutions, and positioning Salpha Energy Limited as a leader in the Nigerian renewable energy sector.


Key Responsibilities

Corporate & Internal Communications:


Draft and distribute press releases for company announcements, new projects, and partnerships.
Manage internal communications to ensure employees are informed about marketing initiatives, company achievements, and brand messaging.
Respond to corporate emails and enquiries on behalf of the company.
Monitor current events and trends, identify media opportunities and act upon them to obtain maximum coverage and share of voice for the organization.


Content Creation & Management:


Develop compelling and informative content for various platforms, including our website, blog, social media channels, email newsletters, brochures, and press releases.
Create engaging multimedia content, such as videos, infographics, and case studies that highlight our projects, products, and the benefits of solar energy.
Ensure all content is SEO-optimized, brand-consistent in terms of style and tone, and tailored to different target audiences (B2C and B2B).


Digital Marketing:


Manage and execute digital marketing campaigns across various channels, including social media (LinkedIn, Twitter, Facebook, Instagram), email marketing, and search engine marketing (SEM).
Oversee the company's website, ensuring it is up-to-date, user-friendly, and optimized for lead conversion.
Monitor and analyze key performance indicators (KPIs) using tools like Google Analytics and social media analytics to measure campaign effectiveness and recommend improvements.


Event & Campaign Coordination:


Assist in organizing exhibitions, product demos, trade shows, and customer engagement events.
Manage email marketing campaigns, product launches, and seasonal promotions.


Public Relations & Brand Management:


Build and maintain relationships with media outlets, industry bloggers, influencers, and key stakeholders.
Manage the company's brand identity and ensure consistency across all marketing materials and communication channels.
Organize and represent the company at events, trade shows, webinars, and community outreach programs to increase brand awareness.


Customer Engagement & Market Insight:


Work closely with the sales and technical teams to understand customer needs and market trends.
Collect feedback from customers, partners, and prospects to refine messaging and positioning.
Assist in creating compelling proposals and bid documents for prospective clients.
Gather and analyze market intelligence, including competitor activities and customer feedback, to inform marketing strategies.


Strategic Partnerships:


Unlock partnerships such as shopping malls, small and medium businesses and outlet arrangement to drive sales and distribution of key product lines.
Create and foster collaboration with relevant and key partners to deliver on the company’s mandate of providing energy solutions.
Manage the brand’s representation in events, sponsorships, and partnerships


Reporting:


Generate quarterly marketing communications report and insight for management review.


Key Performance Indicators (KPIs)


Growth in brand engagement and visibility.
Lead generation and campaign ROI.
Quality and consistency of marketing materials.
Promptness in addressing Corporate and Internal Communications Need.
Social media growth and engagement metrics.
Event success and customer feedback.


Qualifications and Skills

Education / Experience: 


Bachelor's degree in Communications, Public Relations, Journalism, Marketing or a related field.
A minimum of 5-8 years of experience in a marketing communications role.
Experience within the renewable energy, technology, or engineering sectors is a significant advantage.


Technical Skills:


Strong proficiency in digital marketing tools (e.g., Google Analytics, SEO/SEM tools etc).
Excellent content creation skills, including writing, editing, and storytelling.
Experience with content management systems (CMS).
Proficiency in using social media for business.
Basic graphic design skills (e.g., Canva, Adobe Creative Suite) and video editing capabilities are a plus.


Soft Skills:


Excellent verbal and written communication skills in English.
Ability to work independently, meet deadlines, and manage multiple projects.
A creative and strategic thinker with a keen eye for detail.
Ability to work collaboratively in a fast-paced and dynamic environment.
A genuine passion for sustainability and the renewable energy transition in Nigeria.
Proximity to Lekki is a plus.