Community and Social Media Manager

Position Overview


We are seeking a proactive and strategic Community & Social Media Lead to take full ownership of our digital presence and online community engagement. This individual will spearhead the development and execution of innovative, data-driven strategies that align with our broader business objectives. In this dual-role position, you will craft compelling narratives, foster vibrant online discussions, enhance brand visibility, and ensure our business communities remain active and purpose-driven. You will collaborate closely with leadership, creative teams, and other departments to continuously refine our approach and measure outcomes. Your leadership will be crucial in maintaining high-quality engagement and achieving throughput targets across all digital platforms and community initiatives.


Key Responsibilities

Social Media Strategy & Leadership


Spearhead the development and implementation of our social media strategy across LinkedIn, Instagram, Facebook, Twitter (X), and YouTube. Create monthly content calendars with a 15-30 day planning horizon aligned to brand campaigns and business goals. Develop platform-specific strategies to expand and engage our online audience through innovative, trend-aware approaches. Collaborate with the design team to brief, develop, and review creative assets. Manage content scheduling and publishing using tools like Meta Business Suite, Buffer, or Hootsuite. Compose clear, on-brand, and engaging copy for each platform. Monitor conversations and provide thoughtful responses to DMs, comments, and mentions. Oversee YouTube channel updates and basic video publishing. Establish KPIs and lead performance reviews, providing regular insights and recommendations to leadership.


Community Leadership & Growth


Establish and nurture an engaged, inclusive digital community primarily via WhatsApp and other platforms. Facilitate dynamic, purpose-driven conversations and foster meaningful member connections. Design and implement community engagement initiatives such as challenges, AMAs, polls, and member features. Communicate company updates, products, and events in an informative and personable manner. Welcome new members, setting the tone for participation and fostering a welcoming culture. Develop and manage a separate engagement calendar for community-driven events and touchpoints. Monitor community health and propose strategies to deepen value and loyalty.


Requirements


2-3 years of experience in social media and/or community management, with a proven track record of building and scaling online engagement. Demonstrated ability to lead digital initiatives from concept to execution with minimal supervision. Tech-savvy and familiar with scheduling tools, analytics dashboards, and community platforms. Exceptional copywriting and communication skills. Strong sense of initiative, creativity, and accountability. High emotional intelligence and a deep understanding of digital culture and trends. Comfortable collaborating with creative and executive teams. Graphic design skills are a plus.