Content Creator and Videographer

Role Overview

As the Content Creator & Videographer, your primary responsibilities will include developing, reviewing, and editing content for the company's websites and social media platforms. You'll also be tasked with researching key SEO terms and incorporating them into the content to maximize visibility.


Collaborate with the marketing team to understand short-term and long-term marketing objectives and develop content strategies accordingly.
Generate engaging content that captures maximum customer interest
Compose and review content for websites, social media platforms, and public communications
Enhance SEO-driven content and boost site traffic
Work with the content and marketing team to create brand taglines, logos, and other promotional materials
Track and analyze company website and social media traffic statistics
Evaluate traffic increases due to new content and take appropriate actions to improve metrics
Propose and implement new strategies to increase traffic by exploring new platforms and channels
Ensure content complies with copyright and data protection regulations
Maintain content consistency and align with brand history and future plans
Identify and address customer needs through tailored content
Regularly update website, social media, and content pages
Research key SEO terms and integrate them into content for maximum viewership
Adhere to signed Standard Operating Procedures (SOPs)
Consistently publish new content at a steady pace


Videography & Editing Responsibilities


Produce high-quality photos and videos that meet project objectives
Utilize video production equipment (cameras, gimbals, lights, microphones, drones)
Edit raw video footage into compelling, high-quality final products using software like Adobe Premiere Pro, Final Cut Pro, After Effects, etc.
Incorporate motion graphics, subtitles, sound effects, and background music as needed


Content Management Duties


Work with marketing and social media teams to plan and schedule content
Organize and maintain a digital archive of content, footage, and projects
Monitor performance and engagement of published content, adjusting strategies as necessary


Team Collaboration


Coordinate closely with other departments to understand project goals and ensure visual content aligns with brand standards
Contribute to developing campaign ideas and creative pitches when required


Required Skills and Competencies


Familiarity with trends and developments in the Sports Gaming & Hospitality industry
Understanding of the advertising industry
Experience in Marketing Communications Management
Ability to thoroughly proofread and edit content before publication
Capacity to adapt to a fast-paced work environment
Proficiency in Microsoft Office suite, particularly Excel and PowerPoint
Ability to work efficiently while maintaining high quality and accuracy
Skills in managing multiple projects, meeting deadlines, and performing under pressure
Attention to detail combined with creative thinking
Strong teamwork skills for collaborating with various departments
Ability to maintain consistency in content creation
Capacity to understand and cater to customer needs and identify potential markets
Analytical mindset to determine which content attracts specific customer segments
Ability to communicate messages in simple, appealing language
Proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator)
Strong understanding of video editing principles, color grading, and sound mixing
Impressive portfolio or showreel of past video and content projects
Excellent storytelling skills and a creative eye for composition and aesthetics


Qualifications and Experience


Bachelor's degree in communications, English, journalism, literature, marketing, or related fields
Previous experience as a content creator, producing engaging content
Minimum of 3 years' experience in a similar role
Understanding of SEO best practices
Prior experience with web traffic metrics, HTML, and web publishing
Proficiency with content management systems and analytics software
Excellent writing, proofreading, and communication skills
Detail-oriented work style with strong time management and organizational skills
Familiarity with various analytics platforms


Personal Attributes


Knowledgeable about challenges in the Sports and Gaming industry
Results-driven and proactive
Highly sociable with a strong professional network
High level of accuracy and attention to detail
Independent, objective, and assertive
Approachable with strong interpersonal skills and ability to interact effectively with staff at all levels
Highly analytical with excellent problem-solving skills
Inquisitive mindset, consistently seeking innovative ways to deliver without compromising quality