Content / Social Media Strategist

Job Summary:


We are seeking a creative and analytical Content/Social Media Strategist to develop, execute, and manage compelling content strategies and social media campaigns that align with our brand goals and target audience. The ideal candidate will have a passion for storytelling, a deep understanding of digital trends, and the ability to drive engagement and growth across all digital platforms.


Key Responsibilities:


Develop and implement content strategies that drive brand awareness, engagement, and conversions.
Plan, create, and manage content across all platforms including blogs, newsletters, LinkedIn, Twitter, Instagram, Facebook, TikTok, and YouTube.
Create and maintain a content calendar in collaboration with the marketing and design teams.
Monitor social media trends, tools, and applications and apply knowledge to increase the effectiveness of campaigns.
Track performance metrics, analyze data, and generate reports to inform future content and social strategies.
Collaborate with cross-functional teams (designers, product managers, sales, etc.) to align messaging and brand voice.
Write, edit, and proofread content to ensure clarity, grammar, and consistency.
Engage with online communities and respond to queries, comments, and messages in a timely and professional manner.
Manage paid social campaigns (if applicable) and collaborate with digital marketing teams on overall strategy.


Requirements:


Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
2–4 years of proven experience in content creation, social media management, or digital strategy.
Excellent writing, editing, and verbal communication skills.
Proficiency with social media management tools.
Familiarity with analytics platforms.
Ability to multitask, meet deadlines, and manage multiple projects simultaneously.
A strong eye for design and ability to work with visual assets (basic knowledge of Canva, Adobe Creative Suite is a plus).
Knowledge of SEO and content optimization best practices is a plus.


Preferred Attributes:


Strategic thinker with strong analytical skills.
Creative, self-motivated, and proactive.
Collaborative team player with a positive attitude.
Passionate about storytelling and digital trends.