Creative Content and Social Media Manager  Abuja 

Ciar is a fashion brand committed to making a positive difference in the fashion industry. We are  recruiting to fill the position below:

 Job Title: Creative Content and Social Media Manager

Location: Abuja (FCT) 

Employment Type: Full-time

Department: Marketing & Communications

Reports To: Management / Marketing Lead Job Summary

CIAR is seeking highly creative, strategic, analytical, and proactive Creative Content & Social Media Managers to lead the development and execution of the brand's content and social media presence. The ideal candidate is someone who thinks beyond content creation and understands the role of compelling storytelling, digital communication, and strategic content in building brand awareness, strengthening brand positioning, engaging audiences, and driving visibility. This role requires a hands-on creative professional who can independently conceptualise ideas, develop content strategies, shoot and edit high-quality visual content, manage social media platforms, and continuously identify opportunities to grow the brand's digital presence. We are looking for someone who is naturally inquisitive, deeply interested in understanding audiences, curious about digital trends, and passionate about finding creative ways to make CIAR more visible, relevant, and memorable. Above all, we want someone who takes ownership, thinks critically, brings ideas to the table, and is driven by results rather than simply completing assigned tasks.

The Creative Content & Social Media Manager will be responsible for managing CIAR's digital content ecosystem, from ideation and strategy to production, publishing, community management, and performance analysis. The role involves understanding CIAR's brand identity, objectives, products and/or services, and target audiences, then translating these into engaging and purposeful digital content across relevant platforms. The successful candidate(s)will combine creative storytelling, visual communication, strategic thinking, and analytical skills to ensure that CIAR maintains a distinctive, consistent, and compelling online presence. This is both a creative and execution-focused position. The candidate must be comfortable developing concepts and strategies as well as personally carrying out the filming, editing, publishing, and management required to bring those ideas to life.

Develop and implement content strategies aligned with CIAR's brand identity, business objectives, and marketing priorities. Conceptualise fresh, engaging, and relevant content ideas that strengthen brand visibility and audience engagement. Develop monthly content calendars, campaigns, creative concepts, and content plans. Translate brand messages and objectives into compelling stories, visuals, and digital experiences. Identify opportunities to differentiate CIAR through creative storytelling, trends, and innovative content formats. Maintain a strong understanding of the brand's voice, positioning, and visual identity.

Independently plan, shoot, and edit content for the brand's digital platforms. Produce high-quality short-form video content, reels, stories, photographs, and other relevant digital assets. Develop creative scripts, storyboards, shot lists, captions, and content concepts where necessary. Ensure all content meets the brand's visual and communication standards. Take initiative in identifying content opportunities, planning shoots, and coordinating production. Continuously explore creative approaches to improve the quality and effectiveness of content.

Manage CIAR's social media platforms, ensuring consistency, relevance, and quality across all channels. Understand the unique strengths, formats, algorithms, cultures, and audience behaviours of different platforms. Adapt content appropriately forInstagram andTikTok. Manage contentpublishing, captions, hashtags, and platform-specific optimisation. Monitor social media activity, respond to audience interactions, and foster meaningful engagement. Maintain an active and consistent online presence for the brand.

Proactively identify opportunities to increase CIAR's brand awareness, reach, visibility, and relevance. Develop creative initiatives and campaigns that attract new audiences and strengthen existing audience relationships. Research audience interests, behaviours, preferences, and digital consumption patterns. Stay informed about relevant industry conversations, cultural trends, emerging platforms, and content opportunities. Explore collaborations, partnerships, creativeopportunities, and other initiatives that can expand brand reach. Constantly evaluate how CIAR can improve its digital presence and stand out within its market.

Analytics, Research & Performance:

Track and analyse social media performance, including reach, impressions, engagement, audience growth, views, and other relevant metrics. Evaluate content performance to understand what resonates with different audiences and why. Use insights and data to improve content strategies, creative decisions, and platform performance. Prepare regular social media and content performance reports. Conduct ongoing research into competitors, industry developments, audience behaviour, and digital trends. Translate findings into practical recommendations and actionable ideas for the brand.

Take full ownership of assigned responsibilities, from ideation through execution and evaluation. Work proactively, identify gaps, and recommend solutions without waiting for constant direction. Collaborate with relevant internal teams and external partners to develop and execute content initiatives. Maintain organisation, consistency, and accountability across all content and social media activities. Bring fresh perspectives, challenge conventional approaches, and continuously seek ways to improve the brand's visibility and communication.

What Success Looks Like in This Role

Success in this position will be measured by the candidate's ability to:

Consistently produce high-quality, relevant, and engaging content. Strengthen CIAR's digital identity and overall brand visibility. Grow and engage the brand's target audiences across relevant platforms. Develop creative initiatives that increase awareness and brand relevance. Demonstrate a clear understanding of what works for different platforms and audiences. Use analytics and insights to continuously improve content and social media performance. Take initiative, demonstrate ownership, and bring forward ideas that contribute to the brand's growth.

Qualifications & Requirements

Interested candidates should possess a Bachelor's Degree Demonstrable experience in content creation and social media management. A strong portfolio showcasing previous content creation, video production, creative campaigns, and social media work. Practical ability to independently film, edit, and produce quality digital content. Working knowledge of multiple social media platforms and their distinct audiences. Understanding of social media analytics, performance tracking, and content optimisation. Strong written and verbal communication skills. Ability to plan, prioritise, and manage multiple projects and deadlines. A good understanding of brand identity, storytelling, and digital marketing principles.

Up to 2 years of relevant experience in content creation, social media management, digital marketing, or a related creative role. Experience managing social media accounts for a brand or business is strongly preferred. Demonstrable experience conceptualising, producing, and executing content from start to finish. Experience developing content calendars and executing digital campaigns. Evidence of using analytics and insights to improve content performance. Experience working in a fast-paced, creative, or brand-focused environment is an advantage. Candidates with exceptional creative ability, strong initiative, and a compelling portfolio would be considered even if they do not meet every experience requirement.

Required Skills & Competencies

Strong creative thinking and the ability to generate original, engaging, and commercially relevant ideas. Ability to think strategically about content, brand positioning, storytelling, and audience engagement. Strong visual storytelling and communication skills. Ability to turn abstract ideas and business objectives into practical creative concepts.

Strong analytical thinking and the ability to interpret social media performance data. Ability to understand audience behaviour and identify patterns, opportunities, and areas for improvement. Strong research skills and a natural curiosity about brands, people, markets, and digital culture. Ability to make informed decisions based on insights rather than assumptions.

Practical experience with filming, photography, video editing, and content production. Proficiency in video editing and creative tools such as CapCut, Canva, photo editing, or equivalent software. Good understanding of major social media platforms and their respective content formats, algorithms, and audience behaviours. Experience with social mediamanagement, and analytics tools. Strong copywriting, caption development, and digital communication skills.

Highly creative, inquisitive, curious, and passionate about learning. Strong sense of ownership, accountability, and initiative. Self-motivated and capable of working independently. Observant, resourceful, and proactive in identifying opportunities. Detail-oriented, organised, and consistent. Open to feedback, experimentation, and continuous improvement. Passionate about building brands and driving meaningful visibility. Able to balance creativity with strategic and commercial thinking.

We are not simply looking for someone who knows how to post on social media, operate a camera, or edit videos. We are looking for a thinker, a storyteller, an observer, and a doer. We want someone who takes personal pride in the work they produce, is invested in the growth of the brand, and approaches every opportunity with curiosity, creativity, and ownership. Someone who is constantly asking questions, noticing opportunities, exploring new ideas, and thinking about how brands communicate and connect with people. Someone who understands that good content is not just about aesthetics or trends, but about intention, relevance, audience understanding, and impact. If you are passionate about building brands, creating meaningful content, understanding people, and making brands impossible to ignore, we would love to hear from you.

6th December, 2026. How to Apply

Interested and qualified candidates should send their Applications to: [Email hidden - Login to reveal] using the  Job Title as the subject of the mail.