Creative Content Specialist

About the Role


We are looking for a talented and proactive Content Creator / Social Media Manager to lead our digital storytelling, grow our brand presence across multiple social platforms, and engage with our online community.
You’ll be responsible for developing creative content strategies, producing high-quality content (video, graphics, text), managing our social media channels, and analyzing performance to drive growth and engagement.


Key Responsibilities

Content Creation:


Develop and execute content strategies aligned with marketing and brand goals.
Create original, engaging, and platform-appropriate content (videos, Reels, graphics, carousels, memes, blogs, captions, etc.).
Shoot and edit short-form video content using tools like CapCut, InShot, or Adobe Premiere.
Design on-brand graphics using Canva, Photoshop, or other design tools.
Plan and maintain a consistent visual aesthetic across platforms.


Social Media Management:


Manage daily operations of social media accounts (Instagram, TikTok, Twitter, Facebook, LinkedIn, YouTube, etc.).
Schedule, post, and monitor content using tools like Later, Buffer, or Meta Business Suite.
Engage with followers — reply to comments, DMs, and encourage conversation.
Identify and leverage trends, hashtags, and viral opportunities to boost visibility.
Grow follower count, engagement, and conversions through strategic content and campaigns.


Community & Influencer Engagement:


Build and manage online communities; monitor brand sentiment and audience feedback.
Collaborate with influencers, content partners, and creators to amplify reach.
Plan and execute giveaways, live sessions, and engagement-driven activities.


Strategy & Analytics:


Develop monthly content calendars and campaign plans.
Track content performance using native analytics and tools like Meta Insights, Google Analytics, or Sprout Social.
Prepare monthly reports with insights and recommendations for growth.
Stay updated on industry trends, platform changes, and competitor activities.





Requirements

Preferred Qualifications:


Degree in Marketing, Communications, Media, or a related field.
Experience working with lifestyle, fashion, wellness, or service-based brands.
Familiarity with paid social campaigns (optional but a plus).
Basic knowledge of email marketing or blog management is a bonus.


Other Requirements:


Proven experience as a content creator, social media manager, or digital marketer.
Strong portfolio showcasing social media work and content creation.
Excellent visual storytelling, copywriting, and editing skills.
Proficient with Canva, CapCut, Adobe Suite, or other relevant tools.
Strong understanding of Instagram, TikTok, Facebook, Twitter, YouTube, and emerging platforms.
Ability to shoot content with a phone or camera and edit for multiple platforms.
Knowledge of SEO, hashtags, and digital marketing best practices.
Ability to work independently, manage multiple projects, and meet deadlines.
Creativity, initiative, and a finger on the pulse of online culture.