Creative Director for E-commerce Brands / Creative Director

Softhills is seeking a Creative Director to lead the full creative direction and social/content marketing strategy across our growing portfolio of e-commerce brands. 

You’ll oversee all social media and content operations while working closely with a Performance Marketing team who handles paid ads, analytics, and performance data.

Key Responsibilities


Develop and execute the creative and brand vision for our brands
Lead the social media strategy across platforms like Instagram, Facebook, TikTok, and YouTube
Manage the content calendar including reels, carousels, behind-the-scenes, testimonials, and more
Oversee the creation of marketing creatives for web, email, social media, influencer collaborations, and product pages
Direct photoshoots, product videos, and short-form video content
Collaborate with the Performance Marketing team to produce and optimize high-converting ad creatives
Ensure brand consistency in voice, tone, and visual identity across all digital channels
Manage and mentor a creative team including designers, content creators, video editors, and social media managers


Qualifications


Minimum 5 years in a creative leadership role (preferably in e-commerce, advertising, or consumer brands)

Deep experience in content marketing, digital storytelling, and social media strategy
Strong visual skills and proficiency in Adobe Creative Suite, Canva, or Figma
Experience managing creative teams and cross-functional collaboration
Passion for brand building
Strong understanding of how creative content supports conversions and growth


Why Join Softhills

Softhills is redefining commerce in Africa and beyond. We are building category-leading e-commerce brands that make a real difference in people’s lives across beauty, health, wellness, fitness, furniture, and logistics. As Creative Director, you'll be at the heart of this impact, helping us tell compelling stories and create meaningful customer experiences.