Digital Campaign Manager - Collections

We are looking for a data-driven Digital Campaign Manager to join our team at M-KOPA. You will develop and execute digital campaigns focused on improving loan repayment rates and optimizing collection strategies. Working with cross-functional teams, you'll drive impactful campaigns that enhance our collections effectiveness while maintaining positive customer relationships

In this role, you would be responsible for:


Developing and executing collections campaigns. Create and manage targeted collections campaigns, identify at-risk customer segments, and utilize various channels including SMS, in-app notifications, and social media to drive timely repayments.
Conducting A/B testing. Plan and execute tests to optimize collection strategies and campaign effectiveness. Analyze results to make data-driven decisions and improve collection rates.
Collaborate with our analysts to track and analyze campaign performance. Define core collection metrics and KPIs. Monitor campaign effectiveness, prepare performance reports, and provide actionable insights for improving collection rates.
Optimizing collection journeys. Analyze customer data to identify barriers to payment and opportunities for improvement. Implement changes to collection workflows to increase payment rates.
Collaborating cross-functionally. Work with credit, product, commercial, customer care, and analytics teams to align collection strategies with business objectives. Use customer feedback and data to improve collection effectiveness.


Your application should demonstrate:


3+ years experience and track record in developing and executing digital campaigns
Experience with collections management systems and customer segmentation strategies
Proficiency in A/B testing and campaign optimization techniques
Strong analytical skills
Excellent communication and stakeholder management skills
Ability to balance collection effectiveness with customer experience
Experience working with diverse, distributed teams across multiple countries