Digital Communications Specialist

ROLE OVERVIEW


We're seeking a digitally savvy, creatively brilliant, and marketing-oriented team player to spearhead our online presence. As the driving force behind our digital identity, you'll transform our brand vision into compelling content, engaging narratives, and strategic marketing initiatives that boost visibility, engagement, and conversions.
At BTV, we operate at the intersection of technology, marketing, and innovation — and we need someone who understands this landscape, speaks the language fluently, and can make the internet resonate with our message. From innovative concepts to measurable impact, you'll be at the forefront of shaping our online presence and growth.


CANDIDATE PROFILE


Minimum 3 years of experience in content marketing, digital strategy, social media, and/or brand storytelling
A talented individual who is enthusiastic, willing to learn, grow, and embraces challenges
Exceptional writing skills — clever, concise, emotionally resonant, and consistently on-brand
Experience managing content across various platforms (LinkedIn, Twitter/X, Instagram, YouTube, etc.) with an understanding of platform-specific best practices
Basic understanding of SEO principles for content optimization is advantageous
In touch with digital culture, internet trends, emerging technologies, and drivers of online engagement
Familiarity with basic design and video editing using tools like Canva, CapCut, or generative AI
Experience or working knowledge of no-code platforms (such as Lovable, Webflow, Notion, etc.) for creating landing pages or digital content hubs, as well as managing low-code websites (e.g., WordPress)
Comfortable using analytics dashboards, ad managers, and performance insights
Bonus: Experience working in tech, marketing, or startup environments
Extra bonus: Familiarity with AI tools for content generation, repurposing, or automation


KEY RESPONSIBILITIES

Content Creation & Deployment


Develop engaging, strategic, and platform-specific content
Craft compelling copy, pair it with impactful visuals, and schedule strategically
Adapt content across formats and platforms to maximize reach


Communications Management & Community Engagement


Promptly and personally respond to comments, direct messages, and mentions
Foster relationships and ensure our community feels valued, heard, and excited


Brand Voice Champion


Maintain and evolve our brand voice across all channels
Ensure every touchpoint, from tweets to carousels, is distinctly BTV


Campaigns & Digital Promotion


Conceptualize and execute online campaigns to drive visibility and brand growth
Collaborate with internal teams on creative direction and rollout strategies
Contribute to campaign-specific microsites, lead magnets, or content hubs
Utilize no-code/low-code tools to design and build simple, high-converting landing pages or digital resources, as needed
Manage and maintain low-code platforms like WordPress to ensure content is current, functional, and on-brand, where required


Ads & Digital Marketing


Launch and optimize paid campaigns (Meta, Google, LinkedIn) as needed
Monitor performance, refine creatives, and report on effective strategies


Optimization & Insights


Track analytics, audience trends, and platform updates
Monitor key metrics (reach, engagement, CTR, CPC, conversions) and translate insights into actionable improvements
Continuously test and refine digital strategy based on data and brand objectives


IDEAL CANDIDATE TRAITS


Passionate about brand storytelling, community building, and digital growth
Thinks strategically like a marketer but creates content that appeals to audience emotions
Self-motivated and capable of managing the role without constant supervision
Collaborative yet confident enough to work independently when necessary
Unafraid to experiment, learn from failures, iterate, and adapt
Values both aesthetics and substance in content creation
Seeks a workplace that prioritizes creativity as much as strategy