Digital Engagement Strategist

Overview


Our innovative and forward-thinking organization is seeking a committed and experienced Social Media Manager to become part of our team.
If you are proactive, creative, and have a proven record of managing successful social media campaigns, we would be delighted to hear from you.


Primary Responsibilities


Formulate, implement, and oversee social media strategies across various platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
Produce engaging multimedia content and manage social media accounts, maintaining brand consistency and voice.
Evaluate social media metrics and extract actionable insights to enhance performance.
Work in conjunction with other departments to align social media strategies with overall marketing objectives.
Remain current with the latest social media best practices and technologies.
Track SEO and web traffic metrics to evaluate campaign effectiveness.
Oversee social media advertising campaigns, including budget allocation and performance monitoring.


Qualifications


Candidates should possess an HND / Bachelor's Degree
Minimum of 5 years of experience in social media management, with a robust portfolio of successful campaigns.
Clear evidence of work, including case studies or examples of past projects.
Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
Strong understanding of social media KPIs and analytics tools (Google Analytics, Facebook Insights, etc.).
Outstanding communication, writing, and editing skills.
Creative thinker with the ability to develop innovative and engaging content.
Excellent organizational and multitasking abilities with the capacity to manage multiple projects simultaneously.
Experience with graphic design tools (e.g., Adobe Creative Suite, Canva) is advantageous.
Must be highly proficient with CapCut.


Desired Attributes:


Highly motivated and proactive with a passion for social media and digital marketing.
Strong analytical skills and attention to detail.
Ability to work independently and as part of a team.
Excellent time management and organizational skills.
Capacity to remain calm under pressure and meet tight deadlines.
Positive attitude and strong work ethic.