Digital Fundraising & Google Ads Specialist

Role Summary:

We are seeking a Digital Fundraising & Google Ads Specialist to manage and optimize our Google Ads Grant account and lead our digital fundraising campaigns. The ideal candidate is experienced in Google Ads, SEO/SEM strategies, and has a deep understanding of nonprofit marketing and donor engagement.

Key Responsibilities:


Set up, manage, and optimize SILF’s Google Ads Grant account to ensure compliance and performance.
Develop compelling ad copy and campaigns to drive website traffic, donations, volunteer sign-ups, and program awareness.
Create and execute digital fundraising strategies across channels (Google Ads, email marketing, landing pages).
Track and report campaign performance using Google Analytics and other relevant tools.
Collaborate with the programs and communications teams to align digital efforts with SILF’s mission and campaigns.
A/B test ad variations and implement data-driven improvements.
Provide monthly reports and strategic recommendations for growth.


Qualifications:


Proven experience managing Google Ads (preferably with nonprofits or Google Ads Grant accounts).
Strong understanding of digital marketing, SEO/SEM, and fundraising campaigns.
Experience with Google Analytics, Tag Manager, and data reporting tools.
Ability to write clear, compelling ad copy and optimize for conversions.
Familiarity with fundraising platforms and donor engagement strategies is a plus.
Passion for social impact and commitment to advancing equity and justice.


Benefits:


Be part of a mission-driven team making a tangible impact in Nigeria.
Gain visibility and recognition for scaling a global digital fundraising strategy.
Flexible, remote work environment.
Opportunity to grow with the organization and expand into a leadership or permanent role.