Digital Marketer / Social Media Manager

Position Summary


We are in search of an innovative and results-driven Digital Marketing and Social Media Specialist to become part of our organization. This role demands an individual who can enhance our online brand presence, generate high-quality leads to boost sales, and foster business expansion across our various subsidiaries.


Primary Objective:


To achieve quantifiable sales and business growth for all DAS Group subsidiaries by effectively utilizing digital marketing channels and social media platforms, transforming digital engagement into qualified leads, conversions, and revenue.


Key Duties

Performance Metrics

Digital and Social Media Expansion, Visibility, and Interaction


Expand follower base across all official social media channels (Facebook, Instagram, LinkedIn, X, YouTube, TikTok) for each subsidiary.
Enhance average monthly engagement rates (likes, shares, comments) across all platforms by subsidiary.
Manage email and WhatsApp marketing initiatives
Uphold a regular and brand-aligned posting schedule
Handle and respond to social media interactions within a 12-hour timeframe.


Content Creation and Strategic Planning


Formulate and implement monthly content calendars for each subsidiary.
Supervise the production of a minimum number of high-quality posts (images, videos, reels) per platform.
Ensure at least 90% of content aligns with brand guidelines, tone, and strategic objectives.


Paid Media and Return on Investment


Conceptualize and oversee paid social media and digital advertising campaigns with a specific return target
Monitor and report conversion rates from paid campaigns


Data Analysis and Reporting


Deliver weekly digital performance reports for each subsidiary (engagement, reach, traffic, leads, ad performance).
Provide comprehensive monthly digital performance reports for each subsidiary (engagement, reach, traffic, leads, ad performance).
Suggest and implement optimizations based on data insights.


Cross-Subsidiary Coordination


Ensure digital strategies are customized yet cohesive across subsidiaries while preserving brand identity.
Conduct weekly/monthly content alignment and strategy meetings with representatives from each subsidiary.


Community Management and Brand Reputation


Track brand mentions and reviews across digital platforms; respond or escalate as necessary.
Establish and nurture online communities aligned with each brand (e.g., Facebook Groups, LinkedIn discussions, X spaces).


Qualifications


Bachelor's degree in Marketing, Business, Communications, or a related discipline.
1-3 years of experience in digital marketing or business development.
Comprehensive knowledge of social media, SEO, email marketing, and analytics tools.
Outstanding communication, negotiation, and interpersonal abilities.
Capacity to multitask, work independently, and meet deadlines.
Creative, proactive, and goal-oriented mindset.