Digital Marketing Executive

Position Overview


The Digital, Communications & Marketing Executive is tasked with overseeing external communications, with a primary focus on online and digital channels.
This role expands upon the Marketing Manager position, emphasizing communications and online presence.
The individual is expected to collaborate on overall brand strategy development with the Marketing Manager, formulate digital strategies, and adapt them for online implementation.
Responsibilities include planning and executing digital marketing campaigns, including email marketing, as well as designing, maintaining, and providing content for the brand's digital media and marketing platforms.
The role serves as the primary point of contact and brand voice for customers and followers in the online space.
Additionally, the person is responsible for cultivating and sustaining positive relationships with key online and offline stakeholders, such as influencers.


Primary Objectives


Serve as the custodian of the brand's online presence and external communication channels
Effectively manage external communications, particularly in the digital realm
Oversee and optimize the brand's digital media channels
Consistently generate and expand followership and engagement on brand digital media platforms
Compile and present regular digital marketing reports
Handle customer complaints and feedback, collaborating with third parties or new hires when necessary


Core Responsibilities and Duties


Produce ongoing engaging content and present offline activities in an appealing manner
Spearhead the organization of VIP events to generate online buzz and organic branded content
Conceptualize and implement digital marketing campaigns
Develop and manage a comprehensive digital media and social media strategy
Oversee and maintain the organization's digital media channels and website
Create and optimize content for the website and social media platforms such as Facebook, Twitter, and Instagram
Monitor and analyze website traffic patterns, providing regular internal reports
Achieve key performance indicators, including reducing website bounce rates, increasing user engagement, and improving conversion rates
Continuously enhance the Search Engine Optimization of the website(s)
Address and resolve any errors or issues in online content
Edit and publish videos, podcasts, and audio content on online platforms
Coordinate webinars and webcasts
Design online banner advertisements and manage pay-per-click (PPC) ad campaigns
Develop copy for email marketing initiatives and other online campaigns
Identify emerging trends in digital marketing, evaluate new technologies, and ensure the brand remains at the forefront of industry advancements, particularly in mobile marketing
Contribute to the creation of printed materials to complement online products
Plan and attend product launches and networking events


Additional Responsibilities:


Undertake any other marketing-related tasks and responsibilities as assigned by the Marketing Manager and Director Reports


Qualifications


Bachelor's degree in Marketing, Communications, Arts, or Humanities is preferred
3-5 years of experience in digital communications and marketing
Strong analytical capabilities
Extensive knowledge of digital media, social platforms, and technical digital skills
Self-motivated, mature, and possessing a positive attitude
Demonstrated leadership and ownership skills


Essential Skills:


Strategic thinking: ability to analyze consumer insights and brand positioning, and develop effective marketing strategies for online platforms
Content creation and editing: proficiency in developing and editing content for various digital channels, including blog post writing
Communication: primarily for internal use, ability to clearly explain digital technologies and their marketing applications to those unfamiliar with the medium
Web development: while not expected to be a software developer, a solid understanding of HTML/JavaScript, strong knowledge of search engine optimization, and advanced proficiency in Word and PowerPoint are required
Project management: capability to handle time-sensitive projects and meet deadlines effectively