Role Overview
We are looking for a creative, data-driven, and strategic Digital Marketing Manager to lead and execute all digital marketing initiatives across the Bankit ecosystem.
You’ll work closely with the product team and graphics designer to grow our user base, build a compelling brand narrative, and drive customer engagement across all digital channels.
Key Responsibilities
Develop, execute, and optimize multi-channel digital marketing strategies (social media, email, SEO, SEM, content marketing, influencer marketing, etc.)
Plan and manage paid media campaigns across platforms like Meta, Google, Twitter, TikTok, and LinkedIn
Collaborate with the product team to craft go-to-market plans for new features, campaigns, and product updates
Work with the team to create visually compelling content that aligns with the brand voice and marketing objectives
Monitor campaign performance using tools like Google Analytics, Meta Business Suite, and others; report insights and adjust strategies accordingly
Grow and manage our social media presence, build community engagement, and respond to audience interactions
Drive user acquisition, retention, and brand awareness through digital storytelling and innovation
Oversee and improve SEO strategies to drive organic traffic
Create and manage marketing budgets, ensuring efficient spend and ROI
Requirements
3 – 5years of proven experience in digital marketing, preferably within fintech, startups, or financial services
Deep understanding of Nigeria’s digital landscape and user behavior
Proficient in digital marketing tools (Google Ads, Meta Ads Manager, Mailchimp, HubSpot, SEMrush, etc.)
Strong analytical skills with the ability to interpret data and make informed decisions
Excellent communication, storytelling, and project management skills
Hands-on experience in content creation or campaign execution is a plus
Preferred Qualifications:
Bachelor's Degree in Marketing, Communications, Business, or a related field
Certifications in Google Ads, Meta Blueprint, or similar digital marketing credentials
Experience in scaling early-stage brands or launching digital financial products
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How To Apply
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Attach your Application letter, updated Curriculum Vitae (CV) and any supporting documents required.
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Make sure to send your application before the closing date.
Note: Only shortlisted candidates are contacted.
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