Digital Marketing Specialist

About the job


We are looking for Full time, Hybrid Digital Marketer to handle all active and passive marketing across all our Digital Platforms, manage sales landing pages, etc, for African Naturalistas, a company into the manufacture and sales of Hair Products, its subsidiary Pureformula Innovations, a B2B cosmetic manufacturing company into the Private Labelling of Hair Products, and The-Trichologist, a Hair Clinic into helping women with Hair Loss Issues and Scalp Disorders.


You will be required to.


Manage and create content for all our Social Media handles
Manage content uploads and engagement on Youtube
Write content marketing blog posts
Manage sponsored ad performances
Manage Newsletter marketing and informative communication
Build aesthetically-pleasing sales conversion and landing pages, in alignment with brand standards
Develop creative Digital Marketing Strategies to be executed across all platforms
Create graphics, posters, video cut-outs, other media assets to increase brand awareness and increase customer engagement.
Create and manage monthly Social Media Calendars and Email Marketing Calendars.
Post Engaging Contents daily on all Social Media Channels
Manage Stakeholder communications on Social Media
Manage Online Ecommerce store hosted on wordpress and related web pages
Manage and optimize website content and SEO performance
Manage online advertising platforms and budgets effectively
Monitor, track, analyze, report on the performance of social media platforms using tools such as google analytics and Facebook insights and recommend improvements to increase performance based on analyzed metrics.


QUALIFICATIONS


Minimum of HND / B.Sc qualification.
A minimum of 1 year work experience using simple and advanced Digital Marketing tools
Computer literate
Excellent communication skills
Excellent writing skills
Excellent Graphics Design Skills
Good people skills and friendly disposition.


SKILLS REQUIRED


A good understanding of Social Media platforms, trends, dynamics and algorithms
A good understanding of keywords optimization, SEOs and google ranking
Ability to use WordPress, page builder plugins such as Elementor, create sales and conversion landing pages, etc
Ability to manage newsletter communications, using newsletter tools, such as Mailchimp
Ability to create simple and professional graphics designs, using tools such as Canva
Ability to do content marketing, using skills such as storytelling and showcasing services benefits.
Ability to write high-converting marketing emails and email subjects
Ability to create short-form videos using apps such as capcut, inshot, Instagram, etc
Ability to do content marketing, using skills such as storytelling, sales copies, emotional selling, etc highlighting products and services
Ability to write high-converting sales captions