Digital Marketing Specialist

Plan and execute comprehensive digital marketing campaigns across channels such as SEO/SEM, email marketing, and social media.
Create engaging content for websites, blogs, and social media platforms to attract and retain customers.
Develop and execute a comprehensive social media strategy that aligns with the company\'s overall marketing and branding goals
Create engaging, informative, and visually appealing content for platforms such as LinkedIn, Twitter, Facebook, and Instagram
Manage and monitor the company\'s social media accounts, ensuring timely responses to comments and messages
Collaborate with the marketing and content teams to ensure consistency in brand messaging across all channels
Analyze social media metrics and provide weekly reports on the performance of campaigns and content
Stay up-to-date with the latest social media trends, best practices, and technologies
Identify and build relationships with relevant influencers and industry professionals
Assist in the planning and execution of social media campaigns for product launches, events, and promotions
Provide recommendations for improving social media performance and engagement.


Requirements and Qualifications


Candidates should possess B.Sc Degrees
2+ years relevant work experience in Social Media Management, preferably in the IT industry.
Strong video editing Skills
Proficient in using social media management tools
Strong understanding of social media algorithms, best practices, and trends
Excellent writing and communication skills with the ability to adapt content to different platforms and audiences
Proven track record of creating engaging and shareable content
Familiarity with social media analytics and the ability to interpret data to optimize performance
Ability to work collaboratively with cross-functional teams
Experience with social media advertising and paid campaigns
Knowledge of SEO and SEM is important
Familiarity with graphic design tools for creating visuals and infographics
Understanding of email marketing and its integration with social media
Ability to create and edit video content for social platforms.