Digital Marketing Specialist (Beauty Industry)

Job Summary:


We are looking for a creative and data-driven Digital Marketing Executive to join our  client team and elevate our client brand presence across digital platforms. The ideal candidate will have a passion for beauty and wellness, a deep understanding of current digital marketing trends, and the ability to drive customer engagement and conversions


Key Responsibilities:


Research on industry related topics 
Ability to develop and implement social media strategy for our Instagram, Facebook page, Twitter and Tiktok.
Create and curate content for social media platforms that align with brands voice and tone while keeping up with the latest social media trends.
Engage with customers on all our social media platforms respond to comments and messages
Monitor social media analytics, review and adjust strategy accordingly.
Provide product information and recommendations. Close Sales and forward orders to operations manager.
Take customers orders via WhatsApp and Social media channels and forward concluded orders to operations to execute.
Respond to customer inquiries via phone, WhatsApp and social media
Take and resolve customer complaints and issues in collaboration with operations team (on logistics issue) and the CEO (on other issues)


Requirements:


OND/HND in Marketing, Communications, or a related field.
Proven experience in digital marketing, preferably in the beauty, skincare, or fashion industry.
Strong understanding of digital marketing tools (Google Ads, Meta Ads Manager, SEO tools, email platforms like Mailchimp/Klaviyo).
Proficient in social media management and content planning tools (e.g., Hootsuite, Buffer, Canva).
Creative mindset with excellent communication and copywriting skills.
Strong analytical skills and a data-driven approach to decision-making.



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