Digital Marketing Specialist – Creative Campaign Manager

We are looking for a creative and results-oriented Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Our ideal candidate should be able to proactively research market trends and create/optimize product campaigns. You will be responsible for developing and implementing effective digital strategies to drive brand awareness, website traffic, and lead generation.

If you live and breathe digital marketing, we want to meet you.

Responsibilities


Develop marketing strategies that align with the organization\'s business goals
Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
Conduct market research and analyze trends to identify new opportunities and improve campaign performance
Collaborate with cross-functional teams to produce engaging content and optimize user experience
Stay up-to-date with emerging digital marketing trends and technologies
Create engaging content for digital platforms, including website, blog, and social media posts.
Optimize website content and user experience to improve search engine visibility and drive organic traffic.
Prepare reports and presentations to communicate campaign results and insights.
Design, build and maintain our social media presence
Brainstorm new and creative growth strategies


Qualifications


Bachelor's degree in marketing, communications, or related field
5+ years of proven experience in digital marketing
Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
Proficient in marketing automation tools
Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
Demonstratable experience leading and managing SEO/SEM
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels


Skills & Requirements


Understanding of Marketing Fundamentals
Knowledge of Digital Marketing Channels
Analytics proficiency
SEO and SEM Expertise
Content Creation Skills
Social Media Management Capability
Creativity in Campaign and Content Development
Well-organized and detail-oriented
Exceptional communication and writing skills
Strong project management skills
Creative thinking and problem-solving abilities.
Ability to multitask and manage projects in a fast-paced environment.
Self-motivated with a passion for learning and professional development.