Digital Marketing Specialist

Job Overview


We are seeking a creative and data-driven Digital Marketer to develop, implement, track, and optimize our digital marketing campaigns across all digital channels.
The ideal candidate will have a passion for all things marketing and technology, and a strong grasp of current marketing tools and strategies to lead integrated digital marketing campaigns from concept to execution.


Key Responsibilities


Develop and manage digital marketing campaigns to promote our services.
Plan and execute all digital marketing activities, including SEO/SEM, email, social media, display advertising, and content marketing.
Maintain and manage the company’s website, ensuring performance, content accuracy, and user experience.
Optimize website content for SEO and usability.
Measure and report on the performance of all digital marketing campaigns using tools like Google Analytics and make data-driven recommendations.
Manage and grow presence on social media platforms (Facebook, Twitter, Instagram, LinkedIn, Tiktok etc.).
Conduct keyword research, competitor analysis, and audience targeting.
Create and manage content calendars for blogs, newsletters, and social media.
Stay up to date with digital trends and technologies and suggest improvements.


Required Skills and Qualifications


Candidates should possess a Bachelor’s Degree in Marketing, Digital Media, Communications, or a related field.
Proven working experience in digital marketing (2–3 years preferred).
Strong understanding of current digital marketing concepts, strategies, and best practices.
Proficiency in marketing tools and platforms such as Google Ads, Google Analytics, SEO tools (e.g., SEMrush, Ahrefs), HubSpot, or Mailchimp.
Experience with website analytics and content management systems (WordPress, Shopify, etc.).
Excellent communication and analytical skills.
Creativity and ability to think out of the box.