Digital Marketing Specialist

Job Summary

The Tranter Group consists of six companies that are industry leaders in IT Services, Construction and Renovation, Health and hospitality. As we work in highly competitive markets, our client base consists of top organizations across industries in Nigeria including 75% of the commercial banks in Nigeria. 

Reporting Line: 

The role reports to the Communications Manager 


Experience Required (Years): 2-3 Years’ Experience (Preferred Agency Experience) 
Degree/ Diploma Required: Bachelor’s Degree in Marketing or Advertising, and a professional training or diploma in digital marketing and lead generation. 


Special Skills & Traits Required 


Experienced in developing and managing Digital Advertising Campaigns across Google, Facebook, Instagram, LinkedIn and Twitter 
Experience executing retargeting/remarketing campaigns on Google & Facebook 
Experience executing keyword research
Experience building targeted Facebook audiences 
Experience with digital pixels and using them to create custom audiences · Experience with designing landing pages and optimizing them for performance 
Full understanding of all social media platforms and engaging audiences 
Experience designing and optimizing digital advertising funnels for lead generation 
Experience executing social media marketing (posting/curating content/etc.) for business purposes 
Experience researching ideas and writing content to use in blogs, webpages, landing pages, etc. 
Experience executing email marketing campaigns and nurturing campaigns for lead generation 
Working knowledge of running YouTube advertising campaigns