Digital Marketing Specialist

Job Summary


We are seeking a highly motivated and skilled Digital Marketing Specialist to plan, execute, and optimize our online marketing efforts.
The ideal candidate will be well-versed in digital marketing concepts, tools, and best practices, and know how to develop integrated digital campaigns that drive engagement, traffic, and conversions across multiple platforms.


Key Responsibilities


Develop and implement comprehensive digital marketing strategies to support brand and sales objectives.
Conduct market research, competitor analysis, and audience profiling to inform campaign planning.
Manage and optimize SEO/SEM efforts to boost website traffic and search rankings.
Create and manage content strategies across web, social media, blogs, and email platforms.
Plan, execute, and monitor paid advertising campaigns (Google Ads, Facebook, LinkedIn, etc.).
Manage company social media channels; create engaging content, monitor trends, and respond to engagement.
Design and run targeted email marketing campaigns to nurture leads and retain customers.
Track campaign performance metrics and generate actionable reports using tools such as Google Analytics, Meta Business Suite, and others.
Optimize user journey and conversion rates through A/B testing and CRO techniques.
Stay current with digital marketing trends, tools, and best practices; apply innovative solutions.


Requirements


Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
2–4 years of proven experience in digital marketing or a related role.
Strong understanding of current digital marketing tools, platforms, and strategies.
Hands-on experience with SEO, Google Ads, Meta Ads, email platforms, and content management systems (e.g., WordPress).
Proficiency in analytics tools (Google Analytics, Hotjar, etc.).
Creative thinking and excellent communication skills.
Strong attention to detail and ability to manage multiple campaigns simultaneously.