Digital Marketing Strategist

Job Summary


We're looking for an experienced Digital Marketing Manager who can own the digital marketing strategy end-to-end—from campaign ideation to execution and performance analysis.
You will work across a diverse portfolio of clients in industries ranging from FMCG, fintech, fashion, hospitality, and tech startups.
This is a role for someone who is both data-driven and creative, understands the Nigerian consumer landscape, and is hands-on with performance marketing tools and content-led growth strategies.


Responsibilities


Develop and execute comprehensive digital marketing strategies tailored to each client’s business goals.
Translate brand objectives into actionable digital plans across paid, earned, and owned media.
Research market trends and audience insights within the Nigerian and African digital ecosystem.
Manage multi-platform campaigns across Google Ads, Meta (Facebook/Instagram), Twitter/X, TikTok, LinkedIn, and YouTube.
Oversee SEO/SEM efforts including keyword research, backlinking, and on-page optimization.
Implement email marketing flows (Mailchimp, Klaviyo, etc.) for nurture and acquisition.
Collaborate with the creative team to ideate, brief, and approve high-performing ad creatives and content formats (video, static, carousels, UGC).
Guide influencer marketing strategies and partnerships, especially for Nigerian Gen Z and Millennial audiences.
Monitor, analyze, and report on campaign performance using GA4, Meta Business Suite, Google Data Studio, and other analytics tools.
Create and present monthly performance reports, highlighting insights, ROI, and growth opportunities.
Serve as a strategic liaison between internal teams and clients, ensuring alignment and transparency.
Supervise a team of digital executives, performance marketers, and content strategists.
Ensure delivery of projects within budget and on time.


Person Specification


Interested candidates should possess a Bachelor's Degree with 4–6 years of experience in digital marketing (agency experience preferred).
Strong knowledge of the Nigerian digital marketing space—local platforms, culture, and user behavior.
Proven experience managing paid media campaigns with measurable ROI.
Proficiency in Google Ads, Meta Ads Manager, GA4, SEO tools (SEMRush, Ahrefs), and CRM/email marketing platforms.
Strong copywriting, editing, and campaign storytelling skills.
Excellent Excel, reporting, and dashboarding abilities.
Strong organizational, project management, and multitasking skills.
Experience with eCommerce, tech startups, or FMCG brands in Nigeria.
Certification in Google Ads, Meta Blueprint, or HubSpot is a plus.
Basic understanding of web development, UI/UX, or HTML/CSS.