Role Overview
We are seeking a results-driven Digital Marketer who will lead all online marketing efforts to position IPMC as a trusted ESG rating authority. This role combines strategy, execution, and creativity to grow awareness, generate leads, and support business development.
Key Responsibilities
Develop and execute a digital marketing strategy aligned with ESG and sustainability themes.
Manage and grow IPMC’s online presence (LinkedIn, Twitter, website, newsletters).
Design and run targeted ad campaigns to reach companies, investors, and stakeholders who need ESG ratings.
Promote IPMC’s ESG reports, policies, and methodologies through digital channels.
Plan and coordinate podcasts/webinars on ESG topics to establish thought leadership.
Create high-quality content (articles, case studies, infographics, videos) tailored to ESG trends and IPMC’s services.
Support sales by generating leads through digital campaigns and nurturing them into report requests.
Manage SEO and website optimization to ensure IPMC ranks for ESG-related searches.
Monitor analytics, measure campaign effectiveness, and provide performance reports.
Research and recommend digital tools for marketing automation, lead generation, and audience engagement.
Assist in developing partnerships and contacting potential clients through digital outreach.
What Success Looks Like
Increased awareness of IPMC as an ESG rating authority.
Growth in inbound requests for ESG reports and ratings.
Stronger engagement with stakeholders through podcasts, articles, and campaigns.
Measurable growth in digital presence and lead conversion.
Qualifications
Proven experience in digital marketing, preferably in finance, ESG, sustainability, or data services.
Strong knowledge of SEO, social media marketing, and paid advertising.
Content creation skills (writing, design basics, video/podcast promotion).
Ability to translate ESG and data insights into engaging marketing material.
Analytical mindset with knowledge of marketing tools (Google Analytics, HubSpot, LinkedIn Ads, etc.).
Strong communication and outreach skills.
How To Apply
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Make sure you are logged in and your email is verified (Register if you dont have an account).
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Click the Apply Now button above.
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Your default email application or the application link will open.
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Attach your Application letter, updated Curriculum Vitae (CV) and any supporting documents required.
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Use a professional subject line such as Application for "Indicate Position"
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Make sure to send your application before the closing date.
Note: Only shortlisted candidates are contacted.
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