Online Marketing Expert

Primary Duties:


Craft and implement digital marketing tactics in line with company objectives.
Orchestrate and oversee online initiatives to enhance brand recognition and attract potential clients.
Cultivate business prospects.
Transform generated leads into enduring customer relationships
Coordinate content scheduling, assess performance metrics, and interact with audience.
Adapt interior design insights into concise, platform-specific content.
Work alongside designers and photographers to produce engaging visual and written materials (project highlights, transformations, customer reviews).
Enhance website content for improved search engine performance.
Manage and refine Google Ads, Facebook/Instagram Ads, and other promotional campaigns.
Develop and supervise email marketing initiatives and automated sequences
Monitor return on investment and report on key performance indicators.
Administer lead nurturing processes using CRM software.
Evaluate digital performance utilizing tools such as Google Analytics, Search Console, and social media insights.
Compile monthly reports with suggestions for enhancement.
Remain informed about developments in digital marketing and interior design industries.


Qualifications:


Bachelor's degree in marketing, mass communication, or an associated discipline.
At least 2 years of demonstrable experience in digital marketing (ideally in interior design, real estate, or lifestyle sectors).
Comprehensive understanding of social media platforms and current trends.
Skilled in using tools like Google Ads, Meta Business Suite, Canva, Mailchimp, and WordPress.
Fundamental knowledge of Adobe Photoshop or Illustrator is beneficial.
Exceptional written and verbal communication abilities.
Innovative thinking and a refined aesthetic sense.
Experience in video editing and Reels creation is an advantage.