Online Marketing & Performance Marketing Specialist (Hybrid)

Role Summary

We are seeking a skilled and innovative Social Media Manager / Digital Marketer to strengthen TDL’s digital footprint, engage professional audiences, and drive measurable growth through strategic online campaigns. This role is responsible for developing and executing end-to-end strategies, creating compelling content, and analyzing performance to elevate our brand presence across digital platforms.

Key Responsibilities

1. Strategy & Planning


Design and execute a comprehensive digital and social media strategy aligned with TDL’s goals.
Define target audiences, set measurable KPIs, and develop campaign roadmaps.


2. Content Development & Management


Create, curate, and schedule high-quality content (posts, videos, graphics, articles) across platforms such as LinkedIn, Instagram, X (formerly Twitter), and Facebook.
Ensure consistency in brand tone, messaging, and visual identity.


3. Campaign Execution & Performance Tracking


Plan and manage paid digital campaigns, including social media and Google Ads.
Track key metrics (reach, engagement, conversions, etc.) and generate insights-driven reports.


4. Community Engagement


Manage interactions, foster online conversations, and coordinate digital promotions to build audience loyalty.


5. Collaboration & Innovation


Work closely with HR and the Commercial team to ensure aligned messaging and smooth campaign rollouts.
Stay updated on industry trends, tools, and innovations to maintain a competitive edge.


Requirements


Minimum of 2 years’ hands-on experience in social media management and digital marketing.
Strong content creation abilities, including copywriting, basic design, and video editing.
Proficiency with digital ad platforms (e.g., Meta Ads Manager, Google Ads) and analytics tools (e.g., Google Analytics).
Excellent communication, organizational, and project management skills.
Experience in HR, recruitment, or professional services is an added advantage.