Public Relations and Communications Director

Position Objective


The Media and Communications Manager will collaborate with the Head of Communications to initiate and oversee all aspects of brand development and PR maintenance, both internally and externally.


Core Responsibilities


Collaborate with the Head of Communications (HC) in designing and executing brand strategies/initiatives to achieve the organization's vision, plans, and objectives.
Address identified brand communications and PR gaps within the organization.
Establish and maintain channels to showcase our enduring values, impact, and noteworthy events and occurrences.
Oversee the implementation of agreed brand activation programs to enhance the reputation of the organization's brand and its sub-brands.
Assist the communications team with timeless organizational content to drive visibility.
Highlight the positive impact of the organization, such as transformed lives and socio-economic success stories, and suggest unconventional channels to build our reputation.
Provide support in amplifying our impact entities - PEF, PLLI, etc.
Work alongside the Head of Communications to develop and implement a sustainability strategy - linking our activities to the SDGs and promoting this connection, creating avenues to do so.
Collaborate with HOC to develop a PR strategy for the organization, its subsidiaries, and the PG brand.
Execute these strategies to achieve defined objectives (media pitches, release writing, events management, follow-up on features, etc.)
Cultivate press and media relations with the aim of forging meaningful relationships that align with the organization's objectives.
Secure and arrange relevant quarterly media features on local/regional/international platforms.
Uphold the organization's public relations function, establishing and maintaining active relationships with secular, denominational, and interfaith media.
Work with team lead to develop and manage the annual PR communications/publicity budget.
Crisis management: Implement measures to prevent incidents that could negatively impact the organization and the global lead brand, and have a plan in place to address them if they occur.
Conceive PR events/initiatives and integrate with existing events.
Ensure brand alignment and compliance in culture, touchpoints, and across all expressions.
Collaborate with HR on the organization's employer branding image.
Promote widespread understanding and awareness of brand standards.
Enforce brand standards across touchpoints and flag defaults that will impact us across expressions, engaging with stakeholders to this end.
Safeguard brand integrity in all areas.


Qualifications


First degree from a reputable university with a minimum of 2:1
A post-graduate degree in Communications, Journalism, International Relations/Public Affairs, Journalism or other related disciplines is advantageous
Minimum of 7 years experience in Brand Management, Communications role
Proven record of working on and directly responsible for
Brand Strategy and Execution.
Experience working with a high-performance cross-functional team in a Brand marketing/communications/publicity in manager capacity.
Experience working with and enforcing Brand Guidelines
Experience working with multimedia, social media, web design, graphics, and other communications/publicity management teams
Experience working with a production team.
Experience working with media (press) stakeholders.
Proven writing and editing skills. Writing skills include copywriting, screenwriting, editorial writing, writing press releases etc.
Excellent command of (written and spoken) English
Ability to convey complex ideas in a creative, clear, direct, and lively style.
Strong diplomatic, interpersonal, and team skills
Strong organizational and problem-solving skills
An in-depth understanding and problem-solving approach to project management as it relates to complex, multifunctional project
Knowledge and applied work experience in Brand building and management principles sufficient to execute, lead or advise others.
Ability to prioritize, work well under pressure and capably handle/juggle multiple tasks within tight deadlines.
Demonstrates creative and critical thinking skills
Strong relationship management, strategy development, project management, problem-solving and change management skills.



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