Senior Digital Marketer

About the Role


We are looking for a Senior Digital Marketer who can think strategically, act creatively, and deliver consistently. At Ha-Shem Limited, content isn’t just words on a page; it’s how we solve customer challenges, build trust, and fuel growth. If you can transform complex technology into stories that matter, this role is for you.


Key Responsibilities

Content Creation & Strategy


Write clear, concise, and compelling content across multiple formats (blogs, whitepapers, ads, email campaigns, case studies, social media, webinars, podcasts, etc.).
Repurpose and recycle content (e.g., blogs into videos, podcasts into articles, eBooks into infographics) to maximize reach and efficiency.
Maintain and manage a content calendar that aligns with marketing campaigns and business goals.
Stay on top of product updates and industry trends to produce timely and relevant content.


Customer-Centric Storytelling


Translate customer pain points and industry insights into empathetic, data-driven narratives.
Use storytelling to engage diverse audiences, blending creativity with accuracy.
Adapt tone and style like a chameleon aligning content with the language, mindset, and expectations of customers and prospects.


Campaign & Performance


Promote content effectively through social media, email marketing, paid ads, and sponsored content.
Leverage SEO best practices to increase visibility and organic traffic.
Use A/B testing and data analysis to refine messaging and content formats.
Track key metrics (engagement, conversions, ROI) and continuously optimize for results.


Collaboration & Execution


Work closely with sales and design teams to align content with campaigns.
Organize and support webinars, ensuring engaging content flow and execution.
Execute campaigns on time, understanding the importance of deadlines and consistency in audience engagement.


What We’re Looking For

Core Skills


Strong writing, editing, and proofreading skills with impeccable grammar.
Strategic thinker with solid planning, organization, and project management skills.
Strong grasp of SEO, data analysis, and content performance measurement.
Skilled in promoting and distributing content across multiple channels.
Proven ability to repurpose content into multiple formats for broader reach.


Technical & Industry Skills


Ability to understand and communicate at least two or more tech solutions on a foundational level.
Comfort with AI tools and data-driven marketing methods.
Experience with marketing automation, content management systems, and analytics tools.


Soft Skills


Creative problem solver who thrives on innovation.
Empathetic communicator who can build relationships internally and externally.
Adaptable and versatile, able to shift tone, style, and strategy based on the audience.
Consistent and schedule-driven, understands that content marketing is a marathon, not a sprint.


Qualifications


Bachelor’s degree in marketing, Communications, Journalism, or related field (or equivalent experience).
2–4 years of experience in content marketing, preferably in tech or B2B industries.
Demonstrated portfolio of content across multiple formats and platforms.


Key Performance Indicators (KPIs)

Success in this role will be measured by your ability to:


Content Quality & Consistency – Deliver high-quality, error-free, and audience-appropriate content on schedule.
Engagement Metrics – Increase content engagement rates (click-throughs, shares, comments, average time on page, bounce rates).
SEO & Visibility – Improve keyword rankings, organic traffic, and search visibility across multiple platforms.
Lead Generation & Conversions – Drive qualified leads and contribute measurable ROI from content campaigns.
Repurposing Efficiency – Maximize the reach of every content piece by effectively repurposing into multiple formats.
Collaboration & Execution – Meet project deadlines and demonstrate strong cross-team collaboration.
Innovation & Trends – Proactively leverage AI tools, industry insights, and new content formats to keep content relevant and future-ready.