Senior Digital Marketing Executive

Job Summary


The Senior Digital Marketing Executive plays an active role in driving growth and enhancing the success of the company’s online activities.
He or She will be responsible for conceptualizing, designing, and executing a variety of digital marketing initiatives aimed at driving the growth and visibility of the organization’s products and services, particularly across online platforms.
This role involves developing and delivering compelling marketing content and campaign strategies that effectively communicate the brand’s message to the target audience, while supporting overall business expansion goals.
The ideal candidate will play a key role in shaping the company’s digital presence and lead efforts to generate engagement, traffic, and conversions through strategic use of digital tools and channels.
Our Senior Digital Marketing Executive will play a vital role in executing the company’s marketing strategy, with a strong focus on driving brand awareness, customer engagement, and business growth through digital channels.


Key Responsibilities


Oversee and coordinate local and regional sales activities, promotions, and campaigns online.
Coordinate and develop multimedia packages for the business growth of the organization.
Promote awareness of the company’s brand and business opportunities.
Provide expert guidance on promoting brand awareness.
Develop marketing materials and product information packages online.
Effectively manage the company's Social media handles to increase visibility.
Develop new event concepts tailored to specific market segments online.
Design, plan, and execute online promotions that drive visibility and sales based on data analysis and performance metrics.
Plan and oversee execution of campaign schedules and budgets.
Maintain campaign reporting, metrics, and site analysis.
Present workable recommendations to the marketing director of the organization.
Understand the workings of AdWords’ programs and search engine optimization to increase brand awareness.
Manage the digital agency relationships of the organization.


Requirements, Skills, Knowledge & Abilities


Bachelor's Degree in Marketing, Mass Communication, Digital Media or related fields.
Minimum of 4 – 6 years of proven experience in digital marketing, preferably in the online advertising/e-commerce sector.
Solid understanding of digital production and marketing strategies.
Solid understanding of SEO, Email Marketing, Mobile Marketing, Google Ads and Social media Ads.
Solid understanding of social media marketing and campaigning.
Possess proven experience in innovative digital campaign and effective service delivery.
Possess skills in Social Media Management.
Creative and good Content creator.
Possess very strong communication skills, both written and verbal.
Possess very strong skills in management and organization.
Possess proficiency in CSS, HTML 5, HTML, Dreamweaver, FrameMaker, InDesign, Illustrator, Adobe Photoshop, and lots more.
Ability to manage micro sites, social media applications, and online ads.
Ability to handle digital analysis and web metrics duties.
Ability to deliver on deadline.
Ability to multitask and to remain functional under intense pressure.