Senior Digital Marketing Executive

The primary objective is to bolster the expansion of Interswitch's offerings and image through digital channels, while spearheading content excellence, operational efficiency, and resource optimization from a digital marketing and engagement perspective.

Core Duties


Establish, oversee, and enhance our social media presence, taking charge of all daily activities.
Initiate and manage paid media initiatives, continuously optimizing for return on investment.
Employ an innovative and imaginative approach to growth strategies, adopting experimental and educational tactics to achieve objectives.
Collaborate closely with the Digital Head on the digital acquisition and engagement plan; formulating the social media and paid media elements.
Engage with various departments across the organization to identify target demographics and crucial messages.
Evaluate and report on social metrics and paid campaign effectiveness, monitoring performance against key performance indicators and goals.
Oversee Influencer marketing campaigns with a results-driven mindset.
Work in tandem with Content Strategists and the communications team on content strategy and search engine optimization.
Recognize trends and insights, disseminating them to the broader team.
Remain current with digital marketing technologies and strategies, recognizing and assessing opportunities to enhance our performance and tools.
Utilize automation platforms such as Netcore and Firebase for customer engagement and retention.


Educational Background


Bachelor's degree in a pertinent field or discipline


Professional Background:


At least 3 years of experience in digital marketing, preferably in data-driven, highly competitive, intricate, dynamic, and digital environments such as payments & fintech, financial services, e-commerce, or telecommunications. Agency experience with brands in this sector would also be considered valuable.