Senior Social Media Manager Lagos

mDoc is digital health start up that leverages behavioral science, data, technology and quality improvement methodologies to improve access to quality healthcare for people with chronic health needs in sub-Saharan Africa. We are seeking an all-star product suite lead to join our team. Our ethos is etched in the belief that augmenting the healthcare & technology landscape is paramount to helping Africa unlock its true potential. We are on a mission to transform how African healthcare consumers receive the support they need to live longer, healthier, happier and more productive lives. We are  recruiting to fill the position below:

 Job Title: Senior Social Media Manager

Location: Lagos

Employment Type: Full-time Role Overview

We are searching for a highly strategic, data-driven Senior Social Media Manager to own and scale mDoc's digital footprint. You will move beyond tactical content posting to design end-to-end social media funnels that build deep community trust, elevate health literacy, and drive patient/consumer acquisition. The ideal candidate understands how to translate complex health concepts and behavioral science principles into high-impact, empathetic social media campaigns that inspire real-world action.

End-to-End Strategy and Funnel Design: Architect and implement a multi-channel social media strategy across Facebook, Instagram, LinkedIn, and X, with a clear expansion roadmap for emerging platforms (such as TikTok) to support mDoc's editorial and clinical mission. Community Engineering: Design and execute a growth strategy to build an active, highly engaged community of self-care and wellness enthusiasts, positioning mDoc as the top-of-mind destination for chronic disease self-management. Data and Analytics Ownership: Go beyond vanity metrics like likes and shares. Set up frameworks to measure campaign success, tracking conversion rates, audience sentiment shift, health literacy growth, and community engagement via monthly data reports. Cross-Functional Content Creation: Partner with Creative Services and clinical teams to produce compelling text, video, and graphic social media content that simplifies complex medical guidelines into accessible consumer knowledge. Paid Media Optimization: Manage and optimize paid digital ad budgets on Meta and other networks to cost-effectively drive target demographics to mDoc’s storefront, blogs, and digital health tools. Brand Governance and Support: Maintain absolute consistency in brand voice and compliance. Monitor social media channels to handle healthcare-related queries, direct users to customer support, and seamlessly assist the broader communications team with CMS updates and copywriting.

Requirements and Experience

BA / BSc in Communications, Journalism, English, Marketing, or a related field. A Master’s degree or professional marketing certifications is an added advantage. Proven Strategy Portfolio: 3 to 5+ years of experience managing consumer-facing social media platforms, with a documented history of building active online communities or scaling digital brands. Healthcare/Empathetic Marketing Lens: Experience or a deep comfort level working with complex topics (like digital health, tech, or behavioral science) and translating them into relatable consumer content. Visual and Copy Mastery: Strong understanding of graphic design principles and video content frameworks. Working knowledge of AP style or structured in-house style guides is essential. Analytical Mindset: Demonstrated ability to measure campaign ROI, run A/B testing on paid ads, and pivot execution based on hard data. Fast-Paced Adaptability: Ability to flawlessly multitask, manage tight deadlines, and adjust strategies quickly in a dynamic social enterprise environment. Technical Familiarity: Experience working with Content Management Systems (CMS) and modern social media listening/scheduling tools.

Not Specified. Method of Application

Interested and qualified candidates should send their CV and a brief cover letter to: [Email hidden - Login to reveal] using the job title as the subject of the mail.