Senior Social Media Manager Maryland

Pulse is Africa’s leading innovative media company, informing and engaging Africa’s young audience - and providing expansive media reach and creative marketing solutions to partners. We run news websites and social channels and marketing and production across Francophone and Anglophone West Africa and East Africa. We are  recruiting to fill the position below:

 Job Title: Senior Social Media Manager

Location: Maryland, Lagos

Employment Type: Full-time Responsibilities

Develop and manage social media strategies for Pulse and client brands, connecting audience behaviour, brand objectives, campaigns and business goals. Own content planning and execution, developing content calendars and creating engaging content across Instagram, TikTok, Facebook, X/Twitter, LinkedIn and YouTube. Bring platform-specific thinking to content, adapting formats, storytelling and creative approaches to suit how audiences behave on each platform. Develop strong social-first ideas that turn brand stories, campaigns, products, people, events and cultural moments into content audiences want to watch, read, share and engage with. Work closely with creative teams, including art directors, copywriters, designers, videographers, producers and strategists, to develop cohesive and impactful content. Manage community engagement by monitoring conversations, responding to audiences and identifying opportunities to strengthen brand relationships and loyalty. Use data and audience insights to evaluate content and campaign performance, identify opportunities and continuously improve social strategy and execution. Prepare performance reports and recommendations for internal teams and clients, clearly communicating what is working, what isn’t and what should happen next. Lead social coverage for events, launches and key moments, including planning, on-ground content capture, real-time publishing and post-event amplification. Stay ahead of social trends and platform developments, identifying relevant formats, cultural moments and emerging opportunities for Pulse and client brands. Contribute to the wider social media team by sharing best practices, insights and ideas, while supporting the development of junior team members.

You’ll thrive in this role if you:

Have 5+ years of experience in social media management, preferably in a digital agency, media or creative environment. Have experience managing social media for established, high-profile or international brands with the ability to maintain strong brand standards across different audiences and markets. Are astrong social strategist who can connect content decisions to audience and business objectives. Have excellent writing and editing skills and can adapt your voice across different brands and audiences. Understand what makes content effective across Instagram, TikTok, Facebook, X/Twitter, LinkedIn and YouTube. Can move comfortably between high-level strategy and detailed execution. Have strong creative judgment and can identify when an idea needs a sharper angle or stronger execution. Understand social media analytics and can translate performance data into actionable content and strategy recommendations. Have a strong understanding of social trends, internet culture, platform algorithms and audience behaviour. Have experience developing and managing social campaigns from strategy through execution. Have experience working with creators, influencers and other social partners to develop and amplify content. Have experience planning and executing real-time social coverage, including on-ground content capture, live posting and post-event amplification. Are proficient in social media publishing, listening and analytics tools such as Hootsuite, Sprout Social, Meta Business Suite or similar. Are comfortable working with clients and multiple stakeholders and can communicate your thinking clearly. Are highly organised, dependable and able to manage multiple brands, projects and deadlines without losing attention to detail. Enjoy working collaboratively with creatives, strategists, producers and other specialists. Care deeply about the quality of the work and are willing to get into the details to make it better.

Can shoot or edit short-form video. Have experience supporting paid social campaigns. Have experience mentoring or managing other social media professionals.

What We Offer

Competitive salary based on experience Hybrid work mode Health Insurance Cover Group Life Insurance cover Contributory Pension Scheme Data or airtime monthly allowance

30th September, 2026. How to Apply

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