Snr Brand Manager

Overview


The Brand Manager will be tasked with developing and executing marketing strategies to drive sustainable, profitable growth and establish enduring brand equity. This role involves overseeing Advertising and Marketing expenditures to implement marketing plans and achieve volume and profit objectives within budgetary constraints.


Key Duties


Craft and implement brand strategies aligned with corporate goals and market dynamics.
Undertake market research to gain consumer insights, assess competitive landscape, and identify market opportunities.
Establish brand positioning, target audience, and core messaging.
Orchestrate and execute comprehensive marketing campaigns across digital, print, and in-store channels.
Oversee creative content development and ensure brand consistency across all communication platforms.
Evaluate and analyze campaign performance, adjusting strategies as needed to meet objectives.
Collaborate with product development teams to foster innovation and maintain a robust product pipeline.
Spearhead new product launches, ensuring alignment with brand identity and consumer needs.
Manage product lifecycle, including pricing, packaging, and distribution strategies.
Develop and administer the brand's marketing budget, ensuring efficient resource allocation.
Monitor expenditure and ROI on marketing initiatives, recommending cost optimization measures.
Coordinate closely with sales, supply chain, and finance teams to achieve brand objectives.
Collaborate with trade marketing team to develop in-store strategies that enhance brand visibility and drive sales.
Coordinate with external agencies, including creative, media, and PR, to execute brand initiatives.
Assess brand performance using key metrics such as market share, sales growth, and consumer feedback.
Deliver regular reports to senior management on brand health and marketing effectiveness.
Identify areas for improvement and develop action plans to address them.
Ensure comprehensive understanding and successful execution of overall business strategies, goals, and changes from senior leadership. Communicate unit goals to the team, motivating them to achieve set objectives.


Qualifications


Bachelor's Degree (B.Sc.) or HND in Marketing, Business Administration, or a related field.
Minimum 5-7 years of work experience, with at least 2 years in a managerial role as a Brand Manager.
Proven experience in the FMCG sector is essential.