Social Media Lead

Key Responsibilities


Content Creation: Producing engaging content, including text, images, videos, and other formats, tailored to different platforms.
Content Calendar Management: Planning and scheduling content to ensure consistent posting and engagement.
Community Engagement: Monitoring social media channels, responding to comments and messages, and fostering positive interactions with followers.
Performance Analysis: Tracking key metrics, analyzing data, and reporting on campaign performance to identify areas for improvement.
Trend Monitoring: Staying informed about social media trends, new platforms, and best practices to optimize strategies and content.
Collaboration: Working with marketing, sales, and other teams to ensure consistent branding and messaging.
Influencer Marketing: Identifying and collaborating with influencers to expand reach and engagement.
Advertising Management: Developing and managing social media advertising campaigns, including budget allocation and performance monitoring.
Reputation Management: Monitoring online reviews and feedback, addressing concerns, and managing the brand's online reputation.
Reporting: Generating regular reports on social media performance, providing insights and recommendations for improvement.
Strategy Development: Creating and implementing social media strategies aligned with overall marketing goals.


Requirements


Candidates should possess an HND / Bachelor's Degree with 2-5 years experience.



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