Social Media Lead  Lagos

At Strivo Labs, we are passionate about helping businesses scale with speed and precision. We specialise in providing end-to-end digital solutions, from custom design and MVP development to automation and content creation. We are  recruiting to fill the position below:

 Job Title: Social Media Lead Freejob posting

Location: Lagos Role Overview

We are looking for a creative, strategic, and execution-driven Social Media Lead to lead and scale our digital presence across multiple platforms. This role is responsible for developing and executing high-impact social media strategies that drive brand visibility, audience engagement, community growth, and business results. The ideal candidate combines strong creative thinking with data-driven decision-making and has proven experience managing social media at scale. You will work closely with marketing, content, design, growth, and leadership teams to build compelling digital narratives and deliver consistent, high-performing campaigns across all social channels.

What You’ll Do

Develop and execute a comprehensive social media strategy aligned with brand and business goals Lead content planning and platform growth strategies across Instagram, LinkedIn, TikTok, X (Twitter), Facebook, YouTube, and other relevant platforms Build and maintain a strong, engaging, and consistent brand voice across all channels Drive audience growth, engagement, reach, and community development through innovative content and campaigns Create and manage social media calendars, campaign timelines, and publishing schedules

Lead the development of high-performing content including short-form videos, graphics, carousels, campaigns, and thought leadership content Collaborate with content creators, designers, and video teams to produce platform-optimized content Manage campaign execution from ideation to reporting and optimization Identify trends, conversations, and opportunities that strengthen brand relevance and visibility Ensure all content aligns with brand guidelines and communication standards

Monitor platform performance and provide actionable insights based on analytics and engagement data Track KPIs including reach, engagement, follower growth, conversion, and campaign performance Conduct A/B testing on content formats, messaging, posting schedules, and engagement strategies Use insights and performance data to continuously optimize content and platform strategy Prepare regular performance reports and strategic recommendations for leadership

Build and manage strong online communities across all social platforms Drive meaningful audience interaction and improve customer/community engagement Monitor brand sentiment and manage online reputation proactively Engage with influencers, creators, and brand partners to expand reach and visibility Support crisis communication and reputation management where necessary

Lead and mentor social media team members, content creators, and external partners where applicable Collaborate closely with marketing, growth, PR, and product teams on integrated campaigns Stay updated on platform changes, industry trends, emerging tools, and audience behavior Drive innovation and continuous improvement across the company’s social media operations

What We’re Looking For

7+ years of experience in social media management, digital marketing, or brand communications Proven experience leading and scaling social media accounts for brands, agencies, startups, or high-growth organizations Strong understanding of platform strategy across Instagram, LinkedIn, TikTok, X (Twitter), Facebook, and YouTube Strong content strategy and storytelling capability with a deep understanding of audience engagement Experience managing paid and organic social campaigns Strong understanding of social media analytics, reporting, and performance optimization Experience with social media management and analytics tools Strong project management and stakeholder management skills Excellent communication, creative direction, and leadership capability Ability to thrive in fast-paced, execution-focused environments

Why This Role Matters

This role is critical to how the brand is positioned, perceived, and experienced online.

Driving brand visibility and digital growth Building engaged online communities Strengthening audience trust and brand relevance Increasing engagement, reach, and conversion across platforms Creating high-impact campaigns that support overall business growth

Not Specified. How to Apply

Interested and and experienced cooks should send a short note on why you are a good fit and your salary expectations to: [Email hidden - Login to reveal] using the Job Title as the subject of the email.