Social Media Manager

Job Description


The Social Media Manager will be responsible for developing, implementing, and managing the school's social media strategy.
This role aims to enhance brand visibility, engage the school community, and promote key events and initiatives across various social media platforms.


Responsibilities

Strategy Development:


Create and execute a comprehensive social media strategy aligned with the school's marketing goals.
Identify target audiences and develop content tailored to engage and resonate with diverse stakeholders.


Content Creation:


Generate creative and compelling content for various social media platforms, including Facebook, Instagram, TikTok, Threads, Twitter, and LinkedIn.
Collaborate with different departments to gather information and showcase the school's achievements, events, and educational initiatives.


Community Engagement:


Foster positive interactions with the school community, parents, students, and alumni through active engagement on social media.
Respond promptly to comments, messages, and inquiries while maintaining a consistent and positive brand voice.


Monitoring and Analytics:


Monitor social media trends, tools, and applications to stay ahead of industry changes and emerging platforms.
Use analytics tools to measure the effectiveness of social media campaigns and report on key performance indicators.


Brand Management:


Ensure consistent branding and messaging across all social media channels.
Implement and enforce social media guidelines to maintain the school's reputation and uphold brand standards.


Event Promotion:


Collaborate with event organizers to create and implement social media campaigns to promote school events.
Live-tweet, post updates, and share highlights during major school functions.


Collaboration:


Work closely with the marketing and admissions team to integrate social media into broader marketing campaigns.
Collaborate with teachers, staff, and students to feature their accomplishments and contributions on social media.


Qualifications


Interested candidates should possess an HND, Bachelor's or Master's Degree in any relevant field.



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