Social Media Manager / Content Writer

Key Duties

Content Generation & Promotion


Produce high-quality, captivating content, including videos, images, graphics, and written posts to showcase company listings.
Craft compelling property descriptions, blog articles, newsletters, and email marketing initiatives.
Shoot and edit professional photos and videos for virtual tours, property highlights, and client testimonials.
Investigate and create informative company content to educate and draw potential buyers and investors.


Social Media Oversight:


Oversee and expand the company's social media presence on platforms such as Instagram, Facebook, LinkedIn, Twitter, TikTok, and YouTube.
Formulate and implement a social media strategy in line with the company's objectives.
Organize and schedule content using social media management tools
Interact with the online audience by promptly and professionally responding to comments, messages, and inquiries.
Stay informed about social media trends and algorithm updates to optimize content performance.


Advertising & Lead Generation:


Develop and oversee paid advertising campaigns for social media (Facebook Ads, Instagram Ads, TikTok Ads) and Google Ads to attract leads.
Enhance ad creatives, copy, and targeting to boost conversion rates and ROI.
Monitor, analyze, and report on key performance indicators, adjusting strategies as necessary.
Partner with influencers, real estate professionals, and brand ambassadors to increase brand visibility.


Branding & Community Engagement:


Establish and uphold a consistent brand voice and visual identity across all platforms.
Cultivate relationships with clients, company realtors, and potential buyers through interactive content.


Qualifications


Applicants should hold a Bachelor's Degree and have 1 - 2 years of professional experience.