Social Media Manager - PalmPay Wealth

Role Overview

The Social Media Manager – Wealth Department will lead the strategic development and execution of branding initiatives to position PalmPay’s wealth management solutions as a trusted and preferred choice. This role requires a deep understanding of financial services marketing, consumer behavior, and digital engagement strategies. The ideal candidate will have a strong growth-oriented mindset and expertise in brand storytelling, digital campaigns, and performance marketing.

Key Responsibilities

Brand Strategy & Positioning


Develop and execute a compelling brand strategy to differentiate PalmPay’s wealth products in the fintech and wealth management space.
Define and maintain brand messaging, tone, and visual identity, ensuring consistency across all platforms.
Conduct market research to understand consumer behavior, industry trends, and competitive positioning to refine branding efforts.


Marketing Campaigns & Content Creation


Lead end-to-end marketing campaigns to drive awareness, engagement, and adoption of PalmPay’s wealth products.
Work closely with internal teams and external agencies to create compelling digital-first content, advertisements, and promotional materials.
Oversee the production of multi-channel marketing assets (social media, app, website, email, offline activations) in line with brand guidelines.


Customer Engagement & Acquisition


Develop and execute growth-focused strategies to increase user adoption and retention of wealth products.
Partner with the Growth and Product teams to optimize acquisition funnels and engagement campaigns.
Monitor customer insights, feedback, and engagement metrics to refine branding and messaging strategies.


Partnerships & Stakeholder Management


Collaborate with financial institutions, media partners, and influencers to enhance brand visibility.
Work cross-functionally with Product, Sales, Compliance, and Growth teams to ensure alignment on branding and messaging.


Performance Analysis & Reporting


Track and analyze brand performance metrics, campaign effectiveness, and ROI to optimize future initiatives.
Develop insightful reports and recommendations based on data-driven analysis.
Stay updated with fintech and wealth management trends to drive branding innovation.


Requirements


Bachelor’s degree in Marketing, Business, Communications, or a related field.
5-7 years of experience in brand management, preferably in fintech, financial services, or wealth management.
Strong expertise in digital marketing, content strategy, and customer engagement.
Experience in developing and executing multi-channel marketing campaigns, including paid digital, social media, and influencer marketing.
Excellent communication, analytical, and project management skills.
Ability to thrive in a fast-paced, data-driven environment.
Familiarity with financial products such as savings, investments, and digital wealth management solutions is a plus.
Experience working with performance marketing metrics (e.g., CAC, LTV, conversion rates) is highly desirable.


 Reporting Line: Reports to the Head of Wealth

What Success Looks Like


Increased brand awareness and user trust in PalmPay’s wealth products.
Growth in user acquisition, engagement, and retention through strategic branding initiatives.
High-performing marketing campaigns with measurable ROI and brand impact.
Strong industry positioning as a preferred digital wealth platform.



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