Social Media Manager

Position Summary:


We are seeking a culturally astute Social Media Manager to spearhead the digital presence and voice of our artists and record label. This individual will be tasked with crafting narratives, fostering community, and implementing innovative strategies across various social platforms to enhance engagement, expand reach, and cultivate fan loyalty.
The ideal candidate should be deeply immersed in music culture and possess the ability to transform fleeting moments into significant online movements.


Key Responsibilities:


Create and oversee content calendars for both the label and artist accounts on platforms including Instagram, TikTok, X (Twitter), YouTube, Facebook, and Threads.
Compose compelling captions, reels, tweets, and copy that resonate with each artist's unique voice and current project phase.
Stay abreast of online trends, viral phenomena, fan behavior, and digital conversations to strategically position the brand or artist within relevant contexts.
Spearhead community management efforts: engage with fans, assess sentiment, and cultivate relationships across various platforms.
Collaborate with content teams to conceptualize, produce, and distribute high-impact visuals (short-form clips, behind-the-scenes content, lyric cards, trailers).
Curate and edit short-form video content for social media and digital distribution.
Analyze performance metrics weekly, refine strategies, and present reports to key stakeholders.
Assist with influencer outreach and digital seeding initiatives for releases and major campaigns.
Contribute to the planning of digital rollouts for new music, videos, merchandise, and live events.
Remain informed about platform updates (algorithms, tools, features) and propose innovative strategies accordingly.


Qualifications:


1–3 years of experience in social media management, preferably within the music or entertainment industry.
Exceptional copywriting skills with an acute understanding of tone, nuance, and digital culture.
Demonstrated ability to increase engagement and follower count across multiple platforms.
Creative mindset with the capacity to conceptualize and execute culturally relevant content.
Basic proficiency in design and video editing tools (e.g., Canva, CapCut, InShot) is advantageous.
Excellent time management, organizational, and communication abilities.
Passion for music, particularly Afrobeats, and digital storytelling.
Availability for in-person work



Please refer to the application instructions for submission details.