Social Media Official

Position Summary


FoodCo Nigeria Limited is on the hunt for an innovative, data-driven Social Media Officer to spearhead the expansion and engagement of our digital communities. The ideal candidate will be tasked with crafting and executing strategic plans aimed at boosting audience interaction and expanding our social media presence by at least 10% month-over-month.


Primary Duties


- Devise and implement a monthly strategy for social media growth and engagement aligned with FoodCo's brand objectives
- Produce captivating video and image content that resonates with our target demographic
- Generate a minimum of 100 organic engagements per post through innovative storytelling, trend adaptation, and community management
- Oversee daily operations across Facebook, Instagram, and other relevant platforms
- Orchestrate and execute targeted online campaigns and activations (e.g., store openings, promotions, product launches)
- Conduct weekly analysis of performance metrics and leverage insights to refine content and strategy
- Work in tandem with marketing and in-store teams to reflect current initiatives and promotions in online content
- Provide timely and professional responses to audience inquiries, messages, and comments
- Maintain consistency in brand voice and visual identity across all platforms


Performance Indicators


- Achieve minimum 10% month-on-month growth in social media followers
- Attain at least 100 organic engagements per post (likes, comments, shares)
- Successfully execute a minimum of one online activation or special campaign monthly
- Deliver punctual weekly performance reports and monthly strategic reviews