Social Media Specialist

Position Overview


We are seeking an enthusiastic and mission-driven Social Media Officer to assist in sharing our narrative, advocating for clean energy solutions, and expanding our digital footprint.
As a member of a progressive solar renewable energy firm, you will play a crucial role in educating, involving, and motivating our audience through captivating social media content and initiatives.


Primary Duties


Craft and execute social media tactics to enhance brand recognition, engagement, and conversions.
Formulate and implement social media strategies in line with the company's mission and brand identity.
Devise, produce, and schedule content across various platforms including LinkedIn, Instagram, Facebook, X/Twitter, and TikTok, emphasizing clean energy education, Product/Brand visibility, project showcases, and community impact.
Collaborate closely with technical and sales teams to translate complex solar solutions into easily digestible posts for diverse audiences.
Work in tandem with marketing, design, and communications teams to maintain brand consistency.
Oversee conversations, address inquiries, and actively interact with followers to foster a robust online community.
Observe competitors and industry trends to identify opportunities and threats.
Monitor performance metrics and generate reports to assess ROI and refine future campaigns.
Stay informed about developments in renewable energy, sustainability, and digital marketing.
Assist in content creation for campaigns, partnerships, and events, including visual assets and short videos.
Aid in crisis communication and reputation management on digital platforms when necessary.
Support the management of paid advertisements and promotion of key content as needed.
Propose and implement new features to boost brand awareness, such as promotions and contests
Keep up-to-date with current technologies and trends in social media, design tools and applications


Qualifications


Bachelor's Degree in Marketing, Communications, Environmental Studies, or a related discipline.
Minimum 3 years of experience managing professional social media accounts.
Exceptional storytelling and copywriting abilities, particularly in sustainability and innovation.
Demonstrated experience with various social media platforms.
Proficiency in tools such as Canva, Adobe Creative Suite, and social media management platforms (e.g., Buffer, Hootsuite).
Knowledge of solar energy or renewable energy concepts is highly advantageous.
Innovative thinker with an eye for visual content and trends.
Data-driven with the capability to interpret analytics and adjust strategies accordingly.
General understanding of Search Engine Optimization and internet ranking for web content
Relevant experience in identifying target audiences and tailoring unique marketing campaigns to capture their attention
Strong grasp of marketing strategy and the ability to seamlessly apply these concepts across various forms of outreach
Understanding of graphic design principles
Any professional certifications would be considered an asset


Preferred Qualifications:


Experience working in a mission-driven or sustainability-focused organization.
Basic video editing skills.
Understanding of environmental issues and climate change communication.
Strong interpersonal skills.
Excellent communication skills with a passion for storytelling.
Critical Thinking Skills.
Proximity to Lekki is essential.