Strategic Intelligence Analyst

Job Summary


We are seeking a Strategy & Intelligence Executive to lead the development of data-driven, insight-led campaign strategies that align with client goals and brand direction.
The ideal candidate will combine analytical thinking with creative collaboration, working closely with internal teams to ensure campaigns are strategically sound and performance-oriented.
From ideation to execution, this role is instrumental in guiding the strategic direction and optimization of brand campaigns.


Key Responsibilities


Interpret client briefs to develop clear, insight-led strategic recommendations.
Conduct qualitative and quantitative research to uncover audience insights, cultural shifts, and market dynamics.
Develop strategic frameworks and big ideas that align with brand values and market opportunities.
Partner with creative teams to produce effective briefs and ensure strategic consistency throughout the campaign lifecycle.
Deliver compelling strategy presentations to clients and internal stakeholders.
Facilitate discovery sessions and workshops to define campaign objectives and extract business insights.
Collaborate with media teams to align messaging strategies with media planning and placement.
Monitor campaign performance, analyze key metrics, and provide data-driven optimization recommendations.
Build audience personas and map customer journeys to support targeted creative execution.
Lead post-campaign reviews to evaluate effectiveness and gather strategic learnings.


Requirements

Qualifications & Experience:


Minimum of 3 years of experience in strategic planning, brand strategy, or consumer insights, preferably within advertising, media, or branding environments.
Certifications in brand strategy, data analytics, consumer behavior, or relevant planning tools are a plus.


Key Skills & Competencies:


Strong analytical and strategic thinking skills.
Proficiency in qualitative and quantitative research methodologies.
Excellent verbal and written communication.
Ability to craft and deliver compelling presentations and narratives.
Effective time and project management.
Problem-solving mindset with adaptability to change.