TikTok Strategy Lead - Maryland, Lagos

Pulse is Africa’s leading innovative media company, informing and engaging Africa’s young audience - and providing expansive media reach and creative marketing solutions to partners. We run news websites and social channels and marketing and production across Francophone and Anglophone West Africa and East Africa.

We are recruiting to fill the position below:

Job Title: TikTok Lead

Location: Maryland, Lagos
Employment Type: Full-time

Job Description

• We are looking for a TikTok Lead who will take full ownership of Pulse’s TikTok presence and transform it into one of the most engaging channels in Africa. This role combines creative vision, hands-on production, and sharp audience instincts.
• As TikTok Lead, you will be the heartbeat of Pulse’s short-form video strategy — defining how we present ourselves on TikTok, producing standout content, and ensuring our channel resonates directly with Africa’s young and fast-paced audiences.

Key Responsibilities
Strategy & Planning

• Create and manage a TikTok-first strategy that drives growth and cultural relevance for Pulse.
• Build a consistent content calendar that combines daily trends with Pulse-original formats.
• Work with the Head of Social Content to ensure TikTok aligns with Pulse’s wider social strategy.

Content Creation:

• Ideate, script, shoot, edit, and publish TikToks — with speed and creative flair.
• Collaborate with videographers, designers, and editors for higher-production content.
• Develop repeatable, signature formats that build loyalty with followers
• Be the creative driver — and optionally, an on-camera presence — for the channel.

Community & Engagement:

• Define and maintain Pulse’s TikTok tone of voice — bold, witty, and youth-focused.
• Actively engage in comments, duets, and conversations to foster a sense of community.
• Partner with creators, influencers, and cultural figures to amplify Pulse’s reach.

Performance & Growth:

• Track TikTok analytics to learn what works and sharpen future content.
• Experiment with posting times, hooks, and formats to maximise reach.
• Share insights with the wider social and growth team to drive cross-channel learning and growth.

Requirements

• Candidates should possess a Bachelor's Degree with 2–4 years’ experience building TikTok (or similar short-form video) channels.
• Deep understanding of TikTok culture, algorithm dynamics, and youth trends.
• Proven track record of creating videos that perform at scale.
• Video editing skills (CapCut, Adobe Premiere, Final Cut, or similar).
• Creative instincts — bold ideas, quick thinking, and strong storytelling.
• Comfortable both in front of and behind the camera.
• Ability to use analytics to guide decision-making.
• Bonus: experience with influencer collaboration, branded content, or entertainment/media.

Benefits

• Flexible Hybrid Work Model
• Health Insurance Cover
• Group Life Insurance Cover
• Contributory Pension Scheme
• Annual Bonuses
• Telecommunication Allowance

Application Closing Date
24th October, 2025.

How to Apply
Interested and qualified candidates should:
Click Apply Now button to apply