Brand Strategist Lagos

Isaacworthub LLC is a fast-growing experiential and creative company delivering exceptional brand experiences across Africa. We are  recruiting to fill the position below:

 Job Title: Brand Strategist Jobposting service

Location: Lagos

Employment Type: Full-time

Industry: Experiential Marketing Job Summary Jobposting service

Are you a strategic thinker with a creative mind and a deep understanding of brands, consumer behaviour and market dynamics? We are seeking a Brand Strategist to shape how brands connect, engage and create meaningful experiences with their audiences. The ideal candidate will combine strategic insight, creativity and commercial thinking to develop brand strategies that drive relevance, engagement and measurable business impact.

What You'll Be Responsible For

Develop compelling brand strategies, positioning frameworks and communication narratives aligned with clients' business objectives. Translate consumer insights, market research and cultural trends into actionable brand and experiential marketing strategies. Develop creative briefs and strategic direction for campaigns, brand activations, events and integrated experiences. Identify target audiences, consumer behaviours and engagement opportunities across relevant touchpoints. Collaborate with creative, account management, production and business development teams to deliver cohesive brand experiences. Participate in client presentations, pitch development and strategic consultations. Monitor campaign effectiveness, evaluate brand engagement and provide strategic recommendations for improvement. Stay informed about industry trends, competitor activities, emerging technologies and evolving consumer expectations.

What Success Looks Like

Strong and differentiated brand positioning for clients. Insight-led campaigns that connect with target audiences. Strategic contributions to successful pitches and client engagements. Improved campaign relevance, audience engagement and measurable brand outcomes. Consistent alignment between creative execution and client business objectives.

What We're Looking For

Bachelor's degree in Marketing, Communications, Business Administration, Advertising or a related discipline. 4–7 years of relevant experience in brand strategy, advertising, marketing communications or experiential marketing. Strong understanding of brand positioning, consumer insights, integrated marketing and campaign development. Experience translating business objectives into creative and commercially relevant brand strategies. Strong research, analytical, storytelling and presentation skills. Ability to develop strategic briefs and communicate ideas convincingly to clients and internal stakeholders. Strong commercial awareness, creativity and cross-functional collaboration skills. Experience working within an advertising, creative, experiential or brand consulting agency will be an advantage.

Not Specified. How to Apply

Interested and qualified candidates should send their Portfolio and CV to: [Email hidden - Login to reveal] using "Brand Strategist" as the subject of the email.

Note: If you have the strategic depth to think beyond campaigns and the creativity to turn ideas into memorable brand experiences, we'd love to hear from you.